MELLEKA MARKETING

Bay Street Lending

Google Ads Change History
April 13 - September 23, 2026  |  V1 + V2 Accounts
301
Total Changes
270
V1 Account
31
V2 Account
6
Months Active
11
Change Types

Monthly Activity

38
Apr
6
May
46
Jun
36
Jul
57
Aug
118
Sep

Changes by Category

Keywords
105
Ad Creative
64
Other
36
Budget
33
Conversion Tracking
18
Status Changes
14
Search Themes
9
Targeting
8
Bidding
6
Account Setup
6
Ad Extensions
2

Account Breakdown

V1 Primary Account
270 changes
Apr 13 - Sep 23, 2026
Keywords: 100  |  Ad Creative: 62  |  Other: 36  |  Budget: 27  |  Conversion Tracking: 14
V2 New Account
31 changes
Sep 7 - Sep 23, 2026
Budget: 6  |  Status Changes: 6  |  Account Setup: 6  |  Keywords: 5  |  Conversion Tracking: 4

September 2026

118 changes 87 V1 + 31 V2
Keywords: 52 Budget: 15 Other: 12 Ad Creative: 11 Status Changes: 9 Account Setup: 6 Bidding: 4 Conversion Tracking: 4 Search Themes: 3 Targeting: 2

Keywords (52)

V1 Search | General
8 negative exact match keywords added
  -[llc grants]
  -[sba loan phone number]
  -[federal grants for small business start up]
  -[grants for starting a trucking business]
  -[how to start a food truck with no money]
  -[small business administration]
  -[grants for women to start small business]
  -[sba grants]
V1 PMAX | Capital Loans
12 negative exact match keywords added
  -[bad credit business loans guaranteed approval]
  -[startup business loans for bad credit guaranteed]
  -[ein grants]
  -[small business grants 2026]
  -[how to get a small business loan with no credit]
  -[how to get grants for small business startup]
  -[small business loans with bad credit]
  -[bad credit business loans]
  -[business loan bad credit no income]
  -[guaranteed small business loans bad credit]
  -[same day business loans bad credit]
  -[how to apply for small business grants 2026]
V1 PMAX | Capital Loans
7 negative exact match keywords added
  -[king capital]
  -[sba loan payment calculator]
  -[dac david allen capital]
  -[all star capital]
  -[sba loan amortization calculator]
  -[kapitus]
  -[sba loan calculator]
V1 Search | General → General Ad Group
1 broad match keyword paused
  SBA loan requirements: Status changed from enabled to paused
V1 Search | General → General Ad Group
1 phrase match keyword paused
  "how does a merchant cash advance work": Status changed from enabled to paused
V1 Search | General → General Ad Group
8 negative exact match keywords added
  -[clover capital login]
  -[what sba loan]
  -[fineday funds]
  -[commercial loan calculator free]
  -[504 loan calculator]
  -[what is a unsecured business loan]
  -[sba loan portal login]
  -[commercial truck finance calculator]
V1 Search | General → General Ad Group
1 broad match keyword enabled
  business funding: Status changed from paused to enabled
V1 Search | General → General Ad Group
3 phrase match keywords removed
  "business cash advance no collateral"
  "DME equipment financing"
  "SBA loan coming due"
V1 Search | General → General Ad Group
5 phrase match keywords added
  "merchant cash advance for small business"
  "fast merchant cash advance"
  "business cash advance no collateral"
  "how does a merchant cash advance work"
  "apply for merchant cash advance"
V1 Search | General → General Ad Group
1 phrase match keyword paused
  "start up small business grants": Status changed from enabled to paused
V1 Search | General → General Ad Group
1 phrase match keyword paused
  "loan for new business startup": Status changed from enabled to paused
V1 Search | General → General Ad Group
1 phrase match keyword paused
  "grants to start a business": Status changed from enabled to paused
V1 Search | General → General Ad Group
1 exact match keyword paused
  [business start up loans]: Status changed from enabled to paused
V1 Search | General → General Ad Group
1 phrase match keyword paused
  "easy approval startup business loans": Status changed from enabled to paused
V1 Search | General → General Ad Group
1 phrase match keyword paused
  "business loans for start up business": Status changed from enabled to paused
V1 (Account-level)
Customer changed
  Final URL suffix is ""
  Tracking URL template is "https://monitor.clickcease.com/tracker/tracker.aspx?id=RfanRykOf0d74V&adpos={adposition}&locphisical={loc_physical_ms}&locinterest={loc_interest_ms}&adgrp={adgroupid}&kw={keyword}&nw={network}&url={lpurl}&cpn={campaignid}&device={device}&ccpturl=baystreetlending.com&pl={placement}"
V1 Search | General → General Ad Group
3 negative exact match keywords removed
  -[upstart business loans]
  -[what is sba loan]
  -[truck repair loan]
V1 Search | General → General Ad Group
1 broad match keyword removed
  business loans for small businesses
V1 Search | General → General Ad Group
1 exact match keyword removed
  [small business funding]
V1 Search | General → General Ad Group
2 broad match keywords removed
  business expansion loans
  business loan application
V1 Search | General → General Ad Group
2 broad match keywords removed
  apply for business line of credit
  small business line of credit
V1 Search | General → General Ad Group
3 broad match keywords removed
  heavy equipment financing
  business equipment financing
  equipment loans
V1 Search | General → General Ad Group
1 broad match keyword enabled
  small business funding: Status changed from paused to enabled
V1 Search | General → General Ad Group
2 phrase match keywords added
  "small business loans"
  "easy business loans"
V1 Search | General → General Ad Group
1 broad match keyword paused
  easy business loans: Status changed from enabled to paused
V1 Search | General → General Ad Group
1 broad match keyword paused
  small business loans: Status changed from enabled to paused
V1 Search | General → General Ad Group
9 negative exact match keywords added
  -[are ppp loans still available]
  -[navajo nation small business grants]
  -[ppp loan nc]
  -[hello alice com funding grants]
  -[helloskip grants]
  -[how to fill out a ppp loan]
  -[government grants for minorities]
  -[eda program]
  -[herrise microgrant]
V1 PMAX | Capital Loans
10 negative exact match keywords added
  -[forward financing]
  -[daimler truck financial]
  -[foothill capital solutions]
  -[david allen capital]
  -[fora financial]
  -[daylendzone]
  -[fountainhead sbf llc]
  -[fountainhead sbf]
  -[formula funding]
  -[fema small business disaster grants]
V1 PMAX | Capital Loans
1 negative exact match keyword added
  -[ppp loan]
V1 PMAX | Capital Loans
1 negative exact match keyword removed
  -[ppp loan]
V1 PMAX | Capital Loans
2 negative exact match keywords removed
  -[bay st capital]
  -[bay capital]
V1 Search | General → General Ad Group
6 negative exact match keywords added
  -[nyc loan for small business]
  -[pursuit lending]
  -[cdfi lending]
  -[solution capital]
  -[ppp loan application]
  -[angel investors near me]
V1 PMAX | Capital Loans
22 negative exact match keywords added
  -[nase growth grant]
  -[https lending sba gov]
  -[personal loans nyc bad credit]
  -[atomic grant]
  -[bay st capital]
  -[bay capital]
  -[sunrise funding]
  -[blue acorn loans]
  -[bof near me]
  -[backd]
  -[amber grant]
  -[what grants are available for small businesses]
  -[axle funding]
  -[ppp loan]
  -[boc capital]
  -[access capital]
  -[bail loans near me]
  -[agência de empréstimos]
  -[accion opportunity fund]
  -[galaxy grant]
  -[payment calculator]
  -[blue heron funding loan]
V1 PMAX | Capital Loans
6 negative exact match keywords added
  -[brewery finance]
  -[ap equipment financing]
  -[clicklease]
  -[a10 capital]
  -[alternative funding group]
  -[cag truck capital]
V1 Search | General → General Ad Group
1 exact match keyword paused
  [small business start up loans]: Status changed from enabled to paused
V1 Search | General → General Ad Group
1 broad match keyword paused
  SBA 7a loan: Status changed from enabled to paused
V1 Search | General → General Ad Group
1 phrase match keyword enabled
  "business funding": Status changed from paused to enabled
V1 Search | General → General Ad Group
1 phrase match keyword paused
  "business funding": Status changed from enabled to paused
V1 Search | General → General Ad Group
2 phrase match keywords added
  "funding companies"
  "business loans"
V1 Search | General → General Ad Group
7 negative exact match keywords added
  -[sba com]
  -[smartbiz sba]
  -[pmegp online application]
  -[idea cafe]
  -[sba ppp loan]
  -[helloskip com]
  -[hello skip]
V1 Search | General → General Ad Group
3 negative exact match keywords added
  -[bluevine near me]
  -[laundromat grants]
  -[grameen america near me]
V1 PMAX | Capital Loans
6 negative exact match keywords added
  -[auxilior capital partners inc]
  -[ascentium capital]
  -[big rig lending]
  -[banker health group]
  -[big think capital]
  -[biz2credit line of credit]
V1 Search | General → General Ad Group
2 exact match keywords added
  [business start up loans]
  [small business start up loans]
V1 Search | General → General Ad Group
1 phrase match keyword paused
  "business start up loans": Status changed from enabled to paused
V1 Search | General → General Ad Group
1 phrase match keyword paused
  "small business start up loans": Status changed from enabled to paused
V1 Search | General → General Ad Group
2 phrase match keywords added
  "grants to start a business"
  "start up small business grants"
V1 Search | General → General Ad Group
7 negative exact match keywords added
  -[hello skip grants]
  -[how to get funding for a daycare center]
  -[helloskip com grants]
  -[venture capital list]
  -[hello alice grants]
  -[oklahoma ppp loan]
  -[galaxy of star]
V2 General | Search → Ad group 1
8 negative exact match keywords added
  -[business loan scheme by government]
  -[how to get a startup business loan with no money]
  -[sbdc grant]
  -[how to obtain a business loan with bad credit]
  -[government free business loans]
  -[$10000 grant small business]
  -[business loans for startups with no revenue]
  -[0 interest business loan]
V2 General | Search
3 negative phrase match keywords added
  -"grants"
  -"no-credit"
  -"grant"
V2 General | Search → Ad group 1
7 negative exact match keywords added
  -[federal grants to start a business]
  -[fivestar]
  -[llc loans and grants]
  -[cm svanidhi yojana]
  -[capnow online]
  -[grants for small businesses]
  -[grants for small businesses in florida]
V2 General | Search → Ad group 1
2 negative exact match keywords added
  -[free grants to start a business]
  -[pm svanidhi]
V2 General | Search → Ad group 1
Ad group created
  Ad group targeting setting changed to "Observation" for "Parental status"
  Ad group targeting setting changed to "Observation" for "Gender"
  Ad group targeting setting changed to "Observation" for "Age"
  Ad group targeting setting changed to "Observation" for "Interests and remarketing"
  Ad group targeting setting changed to "Observation" for "Income range"
  Max CPC is $0.01
  Max CPM is $0.01
  Target CPM is $0.01
  Status is enabled
  Name is "Ad group 1"
1 responsive search ad created
  Headline is "Goverment Backed Loans (Asset ID: 418749557226)"
  Headline is "Commercial Loans Up to $10M+ (Asset ID: 418749557202)"
  Headline is "2,500+ Businesses Funded (Asset ID: 418749557235)"
  Headline is "Invoice Factoring Solutions (Asset ID: 418749557208)"
  Headline is "Business Line of Credit (Asset ID: 418749557217)"
  Headline is "One Application, 75+ Lenders (Asset ID: 418749557232)"
  Description is "Commercial loans from $25K to $10M+ Competitive rates from 75+ lending partners. Apply now (Asset ID: 418749557244)"
  Headline is "Best Business Loans, $25K-$10M (Asset ID: 418749557196)"
  Description is "Apply in minutes. Get matched with the best business loan for your needs. No obligation. (Asset ID: 418749557241)"
  Headline is "PO Financing for Growth (Asset ID: 418749557220)"
  Description is "One application. 75+ lenders. Get funded $25K to $10M with rates that work for you. (Asset ID: 418749557238)"
  Headline is "Fast Business Loan Approval (Asset ID: 418749557205)"
  Headline is "Get Business Funding Today (Asset ID: 418749557193)"
  Headline is "Asset Based Lending, $25K+ (Asset ID: 418749557211)"
  Headline is "Business Equipment Financing (Asset ID: 418749557214)"
  Headline is "Business Debt Consolidation (Asset ID: 418749557223)"
  Description is "Turn unpaid invoices into working capital. Invoice factoring from $25K to $10M Apply today (Asset ID: 418749557247)"
  Headline is "SBA Loans, Funded in Days (Asset ID: 418749557229)"
  Headline is "Apply for a Business Loan Now (Asset ID: 418749557199)"
  Final URL is "https://www.baystreetlending.com/"
3 broad match keywords added
  apply for sba loan
  apply for business loan
  asset based lending
11 phrase match keywords added
  "best business loans"
  "business debt consolidation"
  "business funding"
  "po financing"
  "business equipment financing"
  "business line of credit"
  "commercial loans"
  "invoice factoring"
  "business loan approval"
  "government backed loans"
  "fast business loan approval"

Budget (15)

V1 Search | General
1 budget amount increased
  Search | General: Budget amount changed from $125.00 to $140.00
V1 PMAX | Capital Loans
1 budget amount increased
  PMAX | Capital Loans: Budget amount changed from $5.00 to $10.00
V1 Search | General
1 budget amount increased
  Search | General: Budget amount changed from $60.00 to $125.00
V1 Search | General
1 budget amount increased
  Search | General: Budget amount changed from $20.00 to $60.00
V1 PMAX | Capital Loans
1 budget amount decreased
  PMAX | Capital Loans: Budget amount changed from $10.00 to $5.00
V1 Search | General
1 budget amount decreased
  Search | General: Budget amount changed from $90.00 to $20.00
V1 PMAX | Capital Loans
Budget changed
  Budget name changed from "PMAX | Capital Loans (temp paused)" to "PMAX | Capital Loans"
Campaign changed
  Campaign name changed from "PMAX | Capital Loans (temp paused)" to "PMAX | Capital Loans"
V1 Search | General
1 budget amount decreased
  Search | General: Budget amount changed from $100.00 to $90.00
V1 PMAX | Capital Loans
Budget changed
  Budget name changed from "PMAX | Capital Loans" to "PMAX | Capital Loans (temp paused)"
Campaign changed
  Campaign name changed from "PMAX | Capital Loans" to "PMAX | Capital Loans (temp paused)"
V2 General | Search
1 budget amount increased
  General | Search: Budget amount changed from $25.00 to $50.00
V2 General | Search
1 budget amount decreased
  General | Search: Budget amount changed from $50.00 to $25.00
V2 General | Search
Budget changed
  Budget name changed from "Campaign #1" to "General | Search"
Campaign changed
  Campaign name changed from "Campaign #1" to "General | Search"
V2 General | Search
Budget set to "General | Search"
  
Campaign created
  Bid strategy type is "Maximize clicks"
  Location options (advanced): Exclude is "people in or regularly in your targeted locations"
  Location options (advanced): Targeting is "people in, searching for, or viewing pages about my targeted location"
  Automatically created assets is turned off
  End time is "No end date"
  Start time is Sep 7, 2026, 7:12:06 PM EDT
  Status is active
  Not targeting "Google TV Network"
  Opted out of "Search Partners Network"
  Ad rotation is "Optimize: Prefer best performing ads"
  Opted into "Google Search Network"
  Opted out of "Display Network"
  Campaign "Campaign #1" created
  Campaign targeting setting changed to "Observation" for "Interests and remarketing"
  Campaign dynamic asset settings: Text asset automation is Opted out
Account-default goals used
  
1 language added
  English
1 country added
  United States
4 platforms added
  Desktop
  Mobile Highend
  Tablet
  Connected TV
V2 (Account-level)
1 budget amount increased
  General | Search: Budget amount changed from $0.01 to $50.00
V2 (Account-level)
Budget created
  Budget delivery method set to "standard: show ads evenly over time"
  End date is "No end date"
  Budget status is active
  Unit type is Currency
  General | Search: Budget amount is $0.01
  Budget "Campaign #1" created

Other (12)

V1 Search | General
1 negative IP block added
  2603:8002:8300:eb88:88a1:7b73:6aad:9dd2(excluded)
V1 Search | General
15 negative IP blocks removed
  2607:f8b0:400e:c0e:0:0:0:3(excluded)
  2600:1700:1c3e:30:28d2:c7c4:6d33:9d00(excluded)
  98.158.230.241(excluded)
  119.12.198.131(excluded)
  185.246.173.13(excluded)
  2a04:4e41:2762:59cd:0:0:9762:59cd(excluded)
  98.158.230.240(excluded)
  143.103.6.22(excluded)
  2607:f8b0:4002:c23:0:0:0:f(excluded)
  2607:f8b0:4002:c23:0:0:0:d(excluded)
  94.176.57.220(excluded)
  2607:f8b0:4023:405:0:0:0:b(excluded)
  54.146.41.81(excluded)
  2607:f8b0:4001:c47:0:0:0:26(excluded)
  2603:8002:c6f0:7440:153e:a506:1aa8:c64f(excluded)
2 negative IP blocks added
  2603:8000:a700:b1d1:8ee:3227:817a:b324(excluded)
  2607:fb90:871f:4b94:ad3:eb51:810d:ac22(excluded)
V1 Search | General
2 negative IP blocks removed
  2607:f8b0:4001:c40:0:0:0:b(excluded)
  98.158.231.236(excluded)
1 negative IP block added
  2603:8003:5640:6876:b4ec:aa80:e0:296e(excluded)
V1 Search | General
16 negative IP blocks added
  2603:8002:740:a0a0:b46e:ca9a:9f7c:5b61(excluded)
  2a09:bac2:6372:281e:0:0:3ff:54(excluded)
  76.8.67.210(excluded)
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  142.111.250.137(excluded)
  67.102.173.128(excluded)
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  2603:8000:d8f0:dfe0:e5e6:29da:38d6:4d86(excluded)
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  2600:1700:9fe4:c42f:bd7e:d2f7:be34:10ec(excluded)
  38.50.214.29(excluded)
  2a04:4e41:5db8:4bc7:0:0:5b8:4bc7(excluded)
  134.238.195.100(excluded)
36 negative IP blocks removed
  206.204.39.106(excluded)
  208.93.179.75(excluded)
  18.144.147.129(excluded)
  143.103.27.38(excluded)
  98.158.231.235(excluded)
  173.44.46.8(excluded)
  98.158.231.253(excluded)
  3.15.221.242(excluded)
  98.158.231.233(excluded)
  2607:fb91:bd97:8799:ad2:a257:4ff8:42aa(excluded)
  2600:1004:b044:4b31:0:6:4563:6c01(excluded)
  98.158.230.249(excluded)
  85.89.219.100(excluded)
  98.158.230.227(excluded)
  204.44.94.39(excluded)
  206.204.28.14(excluded)
  188.211.25.35(excluded)
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  206.204.61.78(excluded)
  206.204.34.133(excluded)
  119.12.183.74(excluded)
  45.142.96.238(excluded)
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  98.158.231.242(excluded)
  194.156.114.89(excluded)
  161.123.108.172(excluded)
  209.235.187.50(excluded)
  180.149.23.65(excluded)
  98.158.231.243(excluded)
  152.39.208.179(excluded)
  3.133.120.51(excluded)
  98.158.231.229(excluded)
  24.131.126.10(excluded)
  98.158.231.225(excluded)
  2600:387:15:2633:0:0:0:5(excluded)
  2a02:26f7:c353:811c:0:800:0:3(excluded)
V1 PMAX | Capital Loans
Asset group changed
  Asset group name changed from Asset Group 2 to Retarget
V1 Search | General
48 negative IP blocks removed
  2600:1012:b223:aa29:9543:dfa8:3831:9da6(excluded)
  152.39.211.113(excluded)
  180.149.8.145(excluded)
  98.158.230.225(excluded)
  38.122.55.178(excluded)
  98.158.230.245(excluded)
  95.215.39.66(excluded)
  2a04:4e41:2604:df8b:0:0:13fc:df8b(excluded)
  3.89.7.202(excluded)
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  38.49.88.9(excluded)
  206.204.51.128(excluded)
  161.193.4.6(excluded)
  2607:f8b0:4001:c40:0:0:0:6(excluded)
  2607:f8b0:4001:c40:0:0:0:5(excluded)
  2607:f8b0:4023:405:0:0:0:3(excluded)
  95.215.36.0(excluded)
  99.111.171.217(excluded)
  2a09:bac3:5dcf:1cd2:0:0:2df:f0(excluded)
  206.204.20.156(excluded)
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33 negative IP blocks added
  2001:67c:2628:647:32:704:0:34(excluded)
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  2603:9008:36f0:90b0:3520:a2ac:f660:3f38(excluded)
  142.111.250.223(excluded)
  2601:602:9602:9e70:3528:3917:cdb6:4dda(excluded)
  2600:1700:8fd0:5500:f82c:9c2c:afd9:1e6b(excluded)
  2601:643:8004:f110:d9:644a:2a2b:ed9e(excluded)
  2607:fb90:b194:c1b5:54cc:6db1:4201:7d31(excluded)
  2607:fb91:882c:5b6:159e:89d3:a6d1:84ea(excluded)
  108.165.76.71(excluded)
  35.175.230.110(excluded)
  76.87.248.156(excluded)
  2a04:4e41:3406:babd:0:0:6ead:3abd(excluded)
  45.62.161.205(excluded)
  34.207.140.39(excluded)
  66.116.122.228(excluded)
  209.85.238.133(excluded)
  2601:806:4301:cf50:50dd:b54b:62e:d98f(excluded)
  2607:fb90:a580:c1a8:85b:166f:2b0c:1c9d(excluded)
  13.217.31.90(excluded)
  138.199.35.219(excluded)
  209.85.238.136(excluded)
  142.111.250.212(excluded)
  2607:fb90:398f:ebd3:1139:7478:1f74:c1e5(excluded)
  181.177.121.74(excluded)
  2601:58a:8401:3bf0:4de8:ac40:362b:d5f6(excluded)
  142.111.250.49(excluded)
  72.78.55.108(excluded)
V1 Search | General
485 negative IP blocks added
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  148.72.140.66(excluded)
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  2600:1700:38c0:4d30:f1a4:9dab:f745:19b8(excluded)
  65.7.0.186(excluded)
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  2a04:4e41:60d:1c1b:0:0:eba2:5c1b(excluded)
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  2600:100d:b110:ebf4:ec67:a07e:caa9:f560(excluded)
  208.94.66.146(excluded)
  2603:8003:1740:57ef:5cd6:66ed:1f75:62d8(excluded)
  146.75.146.27(excluded)
  2607:f8b0:4001:c40:0:0:0:b(excluded)
  180.149.8.145(excluded)
  3.231.229.177(excluded)
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  216.24.210.51(excluded)
  2a02:26f7:f6c0:a64f:0:f000:0:7(excluded)
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  2607:f8b0:4001:c47:0:0:0:1c(excluded)
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  2a0d:5600:4f:19:0:0:0:11(excluded)
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  2600:1700:2122:df00:f597:fba7:e248:fb36(excluded)
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  3.15.221.242(excluded)
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  2601:240:dd1f:cc70:e902:3c75:5bd9:9909(excluded)
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  38.122.55.178(excluded)
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  95.215.39.66(excluded)
  54.162.174.100(excluded)
  2a09:bac2:7899:19cd:0:0:292:6f(excluded)
  2a02:26f7:bbc4:4000:8800:0:0:6(excluded)
  2a04:4e41:2604:df8b:0:0:13fc:df8b(excluded)
  98.158.231.233(excluded)
  98.17.2.28(excluded)
  67.102.173.122(excluded)
  2600:8801:d506:2800:543f:a1b3:f729:7042(excluded)
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  2600:6c51:637f:eca4:a498:8e90:5163:ac2d(excluded)
  47.232.163.234(excluded)
  76.51.12.125(excluded)
  2600:1700:1c3e:30:28d2:c7c4:6d33:9d00(excluded)
  2600:387:f:6335:0:0:0:5(excluded)
  2a02:26f7:d15e:8806:0:3000:0:d(excluded)
  50.21.16.26(excluded)
  76.90.57.26(excluded)
  2600:1015:b106:5f6a:91d9:ebfa:3398:29f9(excluded)
  84.17.41.76(excluded)
  38.97.33.80(excluded)
  54.164.159.52(excluded)
  76.135.148.113(excluded)
  146.75.203.39(excluded)
  2a09:bac2:5a57:2632:0:0:3ce:29(excluded)
  99.9.141.141(excluded)
  3.89.7.202(excluded)
  216.171.204.163(excluded)
  2600:100c:b0a5:b4aa:107a:d7b3:ecd3:8c25(excluded)
  108.165.76.241(excluded)
  108.165.76.205(excluded)
  2600:1012:b262:ad2d:1da:7292:49f7:8896(excluded)
  2607:f8b0:400d:c17:0:0:0:14(excluded)
  2601:240:e200:1b50:74e3:ecd1:7fd9:4b1(excluded)
  38.49.88.9(excluded)
  2600:1700:dc4:f810:4c4c:f4cd:2c37:70aa(excluded)
  152.163.2.159(excluded)
  149.168.240.7(excluded)
  67.20.6.228(excluded)
  146.75.253.76(excluded)
  2607:fb91:bd97:8799:ad2:a257:4ff8:42aa(excluded)
  38.75.136.158(excluded)
  2603:8001:7c3e:71f4:e4f7:6e6a:6213:7479(excluded)
  2600:1700:3570:4cc0:1480:3eec:7db4:3860(excluded)
  2a04:4e41:2801:decc:0:0:baf7:6ecc(excluded)
  23.28.147.69(excluded)
  2600:1014:b089:1f0c:a457:2785:f00e:95ae(excluded)
  52.90.70.44(excluded)
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  104.251.86.47(excluded)
  18.227.114.160(excluded)
  2607:fb90:bd0b:dfdc:ad2:3351:68ab:ef40(excluded)
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  2a09:bac3:61c8:183c:0:0:26a:ae(excluded)
  148.72.133.167(excluded)
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  2607:fb90:9e15:85a7:3caa:54fa:ea1b:49e8(excluded)
  2603:8000:7900:c7a3:90f9:d1d7:ded2:7bff(excluded)
  152.163.2.151(excluded)
  2607:f8b0:400c:c1f:0:0:0:fd(excluded)
  141.239.101.90(excluded)
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  98.158.230.241(excluded)
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  85.89.219.100(excluded)
  2600:6c40:56f0:3e0:3d1e:9ee3:2628:3a78(excluded)
  2607:f8b0:4001:c40:0:0:0:6(excluded)
  2606:c800:4501:df00:9d83:e306:aa7b:9182(excluded)
  198.160.135.172(excluded)
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  2607:f8b0:4001:c40:0:0:0:5(excluded)
  164.68.192.252(excluded)
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  98.158.230.248(excluded)
  47.153.212.6(excluded)
  2607:fb91:2797:79e:ac39:b6b1:8900:6276(excluded)
  2600:6c4e:1200:82d2:995b:a67e:eaf9:b99(excluded)
  2607:f8b0:4023:405:0:0:0:3(excluded)
  2603:900a:19f0:4210:3a8f:c8c2:281f:e450(excluded)
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  2600:383:80d:277c:8c9:3b5f:6dd7:feca(excluded)
  2607:fb91:1f0b:d323:8c59:d2ff:fe9e:120c(excluded)
  142.111.250.43(excluded)
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  2a04:4e41:7007:f2fc:0:0:e91e:f2fc(excluded)
  95.215.36.0(excluded)
  2a04:4e41:2803:f211:0:0:6f67:9211(excluded)
  2a09:bac2:8834:2dc3:0:0:48f:e(excluded)
  99.111.171.217(excluded)
  206.204.28.14(excluded)
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  2601:6c1:986:bf60:f276:5c30:64:224b(excluded)
  2604:3d09:3a7f:e800:48e2:44d8:926a:a58e(excluded)
  185.246.173.13(excluded)
  161.193.1.99(excluded)
  73.192.136.18(excluded)
  140.248.44.135(excluded)
  188.211.25.35(excluded)
  2600:1700:427:5800:964:f4d6:22e3:d5b0(excluded)
  152.39.164.133(excluded)
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  152.163.145.83(excluded)
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  2a09:bac3:5dcf:1cd2:0:0:2df:f0(excluded)
  50.218.241.71(excluded)
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  119.12.183.74(excluded)
  148.72.140.65(excluded)
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  152.163.2.251(excluded)
  2a04:4e41:2762:59cd:0:0:9762:59cd(excluded)
  142.111.250.226(excluded)
  2601:644:4381:eb40:ac0d:854c:136e:3ef5(excluded)
  204.193.35.2(excluded)
  2600:1702:ed0:a30:5bdd:571a:3519:f0db(excluded)
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  15.204.106.185(excluded)
  152.39.243.79(excluded)
  2600:4041:5f16:2300:5e5f:e66:14bc:1151(excluded)
  45.142.96.238(excluded)
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  138.199.42.150(excluded)
  2607:f8b0:400c:c1f:0:0:0:fc(excluded)
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  206.0.69.35(excluded)
  2600:1012:a125:c334:9ca:e3ed:4004:f332(excluded)
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  2a04:4e41:2802:6aec:0:0:5024:8aec(excluded)
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  2603:8003:5640:581e:954b:94e8:74d3:a1fd(excluded)
  100.30.206.179(excluded)
  2600:6c4e:4300:3a07:55c0:6d0d:ba:6676(excluded)
  2607:fb90:2322:861:9a8:6de9:e4bf:65f2(excluded)
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  2603:8080:b00:36:68dd:5364:19c0:87e5(excluded)
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  2600:1700:99c8:8010:70cf:c08d:627f:2425(excluded)
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  172.252.239.73(excluded)
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  2600:1700:9fe4:c420:29e7:69a9:66dc:d5ed(excluded)
  2607:fb92:2207:9a04:244f:736b:17ef:37ef(excluded)
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  2601:8c1:8301:ae50:d40c:a1fc:5a21:47c0(excluded)
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  108.165.76.61(excluded)
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  2603:8002:ea40:a55a:e942:1089:c261:c61d(excluded)
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  2a04:4e41:2801:b09e:0:0:629:609e(excluded)
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V1 Search | General
1 bid adjustment change
  Calls: Interaction bid adjustment changed from +15% to +20%
V1 Search | General
1 bid adjustment change
  Mobile Highend: Platform bid adjustment of +5% removed
V1 (Account-level)
93 account exclusions added
  Mobile application category: Events
  Mobile application category: Movies & TV
  Mobile application category: Reference
  Mobile application category: News & Magazines
  Mobile application category: Communication
  Mobile application category: Tools
  Mobile application category: Social
  Mobile application category: Fashion & Style
  Mobile application category: Medical
  Mobile application category: Celebrations
  Mobile application category: Utilities
  Mobile application category: Comics
  Mobile application category: Health & Fitness
  Mobile application category: Emoji & Expressions
  Mobile application category: Maps & Navigation
  Mobile application category: Automotive
  Mobile application category: Art
  Mobile application category: Shopping
  Mobile application category: Shopping
  Mobile application category: News
  Mobile application category: Sports
  Mobile application category: Travel
  Mobile application category: Places & Objects
  Mobile application category: Business
  Mobile application category: Education
  Mobile application category: Art & Design
  Mobile application category: Regional News
  Mobile application category: Productivity
  Mobile application category: Weather
  Mobile application category: Travel & Local
  Mobile application category: Food & Drink
  Mobile application category: Book
  Mobile application category: Entertainment
  Mobile application category: Auto & Vehicles
  Mobile application category: Fashion
  Mobile application category: Men's Interest
  Mobile application category: Gaming
  Mobile application category: Parenting
  Mobile application category: Navigation
  Mobile application category: Parenting & Family
  Mobile application category: Entertainment
  Mobile application category: Sports & Leisure
  Mobile application category: Sports & Activities
  Mobile application category: Social Networking
  Mobile application category: Music
  Mobile application category: Outdoors & Nature
  Mobile application category: Pets
  Mobile application category: Health & Fitness
  Mobile application category: Health, Mind & Body
  Mobile application category: Children's Magazines
  Mobile application category: Business & Investing
  Mobile application category: Travel & Regional
  Mobile application category: Education
  Mobile application category: Computers & Internet
  Mobile application category: Productivity
  Mobile application category: Photo & Video
  Mobile application category: Lifestyle
  Mobile application category: Brides & Weddings
  Mobile application category: Comics & Cartoons
  Mobile application category: Music & Audio
  Mobile application category: Cooking, Food & Drink
  Mobile application category: Science
  Mobile application category: Lifestyle
  Mobile application category: Arts & Photography
  Mobile application category: Movies & Music
  Mobile application category: Teens
  Mobile application category: Personalization
  Mobile application category: Professional & Trade
  Mobile application category: Sports
  Mobile application category: Beauty
  Mobile application category: Catalogs
  Mobile application category: Food & Drink
  Mobile application category: Celebrities
  Mobile application category: Weather
  Mobile application category: Home & Garden
  Mobile application category: Video Players & Editors
  Mobile application category: Electronics & Audio
  Mobile application category: News & Politics
  Mobile application category: Literary Magazines & Journals
  Mobile application category: Medical
  Mobile application category: Photography
  Mobile application category: Libraries & Demo
  Mobile application category: Crafts & Hobbies
  Mobile application category: Animals & Nature
  Mobile application category: History
  Mobile application category: People
  Mobile application category: Eating & Drinking
  Mobile application category: House & Home
  Mobile application category: Books & Reference
  Mobile application category: Entertainment
  Mobile application category: Women's Interest
  Mobile application category: Music
  Mobile application category: Business
V1 (Account-level)
11 account exclusions added
  Web site: 1weatherapp.com/#google_vignette
  Web site: weather.com
  Web site: www.oneindia.com
  Web site: quizdays.com/#google_vignette
  Web site: glance.com
  Web site: www.nytimes.com
  Web site: get-moment.com/feed
  Web site: news4sanantonio.com
  Web site: www.jpost.com
  Web site: poki.com
  Web site: www.lotterypost.com
3 account exclusions added
  YouTube video: https://www.youtube.com/watch?v=RHUauMcYlX0
  YouTube video: https://www.youtube.com/watch?v=hTqtGJwsJVE
  YouTube video: https://www.youtube.com/watch?v=zmEv7vTOQGE
3 account exclusions added
  Mobile app: mobileapp::1-333903271
  Mobile app: mobileapp::1-440185993
  Mobile app: mobileapp::1-450722833
V1 Search | General
1 bid adjustment change
  Mobile Highend: Platform bid adjustment set to +5%

Ad Creative (11)

V1 PMAX | Capital Loans
3 assets in asset group "Asset Group 1" created
  Field type is Headline
  Asset ID is 423789051436
3 assets in asset group "Asset Group 1" created
  Field type is Long headline
  Asset ID is 423871477404
3 assets in asset group "Asset Group 1" created
  Field type is Description
  Asset ID is 423689224151
V1 PMAX | Capital Loans
43 assets in asset group "Retarget" created
  Field type is Long headline
  Asset ID is 391945910086
43 assets in asset group "Retarget" created
  Field type is Square marketing image
  Asset ID is 400952011837
43 assets in asset group "Retarget" created
  Field type is Portrait marketing image
  Asset ID is 400848517430
43 assets in asset group "Retarget" created
  Field type is Call to action text
  Asset ID is 391859133752
43 assets in asset group "Retarget" created
  Field type is Landscape marketing image
  Asset ID is 392040483303
Asset group created
  Asset group name is Asset Group 2
  Status is enabled
  Landing page set to "https://www.baystreetlending.com/"
43 assets in asset group "Retarget" created
  Field type is Headline
  Asset ID is 349479775951
43 assets in asset group "Retarget" created
  Field type is Headline
  Asset ID is 391945910041
43 assets in asset group "Retarget" created
  Field type is Description
  Asset ID is 391859133746
43 assets in asset group "Retarget" created
  Field type is Headline
  Asset ID is 391945910035
43 assets in asset group "Retarget" created
  Field type is Landscape marketing image
  Asset ID is 400952763823
43 assets in asset group "Retarget" created
  Field type is Headline
  Asset ID is 391945910047
43 assets in asset group "Retarget" created
  Field type is Portrait marketing image
  Asset ID is 400848512816
43 assets in asset group "Retarget" created
  Field type is Long headline
  Asset ID is 423871477404
43 assets in asset group "Retarget" created
  Field type is Landscape marketing image
  Asset ID is 391956087211
43 assets in asset group "Retarget" created
  Field type is Long headline
  Asset ID is 350061934776
43 assets in asset group "Retarget" created
  Field type is Headline
  Asset ID is 391945910050
43 assets in asset group "Retarget" created
  Field type is Long headline
  Asset ID is 392031624405
43 assets in asset group "Retarget" created
  Field type is Headline
  Asset ID is 350485645822
43 assets in asset group "Retarget" created
  Field type is Portrait marketing image
  Asset ID is 391867141370
43 assets in asset group "Retarget" created
  Field type is Description
  Asset ID is 391945910071
1 asset group hint(s) added
  Parameters is "359209533"
  Type is "Audience persona"
  Criterion ID is 2500014788136
43 assets in asset group "Retarget" created
  Field type is Square marketing image
  Asset ID is 400952015011
43 assets in asset group "Retarget" created
  Field type is Landscape marketing image
  Asset ID is 391866444167
43 assets in asset group "Retarget" created
  Field type is Headline
  Asset ID is 391945910038
43 assets in asset group "Retarget" created
  Field type is Long headline
  Asset ID is 391945910092
43 assets in asset group "Retarget" created
  Field type is Description
  Asset ID is 391945910068
43 assets in asset group "Retarget" created
  Field type is Headline
  Asset ID is 423871480557
43 assets in asset group "Retarget" created
  Field type is Headline
  Asset ID is 391945910053
43 assets in asset group "Retarget" created
  Field type is Square marketing image
  Asset ID is 391866742622
43 assets in asset group "Retarget" created
  Field type is Headline
  Asset ID is 391945910056
1 asset group hint(s) added
  Parameters is "bay street lending"
  Type is "Search theme"
  Criterion ID is 2499596342372
43 assets in asset group "Retarget" created
  Field type is Description
  Asset ID is 391945910077
43 assets in asset group "Retarget" created
  Field type is Portrait marketing image
  Asset ID is 400952026621
43 assets in asset group "Retarget" created
  Field type is Square marketing image
  Asset ID is 400848535922
43 assets in asset group "Retarget" created
  Field type is Square marketing image
  Asset ID is 400848532373
43 assets in asset group "Retarget" created
  Field type is Portrait marketing image
  Asset ID is 400848532175
43 assets in asset group "Retarget" created
  Field type is Headline
  Asset ID is 391945910062
43 assets in asset group "Retarget" created
  Field type is Headline
  Asset ID is 412316422625
43 assets in asset group "Retarget" created
  Field type is Headline
  Asset ID is 371733611628
43 assets in asset group "Retarget" created
  Field type is Youtube video
  Asset ID is 391953860173
43 assets in asset group "Retarget" created
  Field type is Portrait marketing image
  Asset ID is 400951684849
43 assets in asset group "Retarget" created
  Field type is Portrait marketing image
  Asset ID is 391956779881
43 assets in asset group "Retarget" created
  Field type is Portrait marketing image
  Asset ID is 400848535973
43 assets in asset group "Retarget" created
  Field type is Description
  Asset ID is 391859133749
43 assets in asset group "Retarget" created
  Field type is Headline
  Asset ID is 382476410595
V1 Search | General → General Ad Group
1 responsive search ad changed
  Description was "Connect your bank. We send the file redacted. JARVIS picks from nearly 2,000. (Asset ID: 412314513059)"
  Description was "Books not ready? Our accounting team does that. SBA in 5 days. (Asset ID: 412314513062)"
  Description was "Simple online application. Get matched with the right factoring partner in minutes. (Asset ID: 374513470621)"
  Description was "Submit your invoices and get funded in as little as 24 hours. No long term contracts. (Asset ID: 374513470618)"
  Description is "Get funded against your future revenue. Credit scores from 500 accepted. Apply online now. (Asset ID: 421431178919)"
  Description is "Trusted by thousands of small businesses. See your options in minutes. (Asset ID: 421431178925)"
  Description is "SBA loans, working capital, lines of credit and equipment financing One simple application (Asset ID: 421431178922)"
  Description is "Apply online in minutes. Get matched with the right loan for your business. Real funding. (Asset ID: 421431178916)"
  Final URL is "https://www.baystreetlending.com/"
V1 Search | General → General Ad Group
1 responsive search ad changed
  Headline was "MCAS Fill the Capital Gap (Asset ID: 419918646844)"
  Description was "It Funds in Hours Rather than Weeks, Qualifies Businesses with Credit Scores (Asset ID: 419918646883)"
  Description was "Traditional Business Loans Are Governed By State Lending Laws That Cap Interest Rates (Asset ID: 419918646877)"
  Headline was "Get funding in 6 hours (Asset ID: 383764990749)"
  Headline was "Future Business Receivables (Asset ID: 419918646835)"
  Headline was "Bay Street Lending (Asset ID: 349479775963)"
  Headline was "Baystree Capital (Asset ID: 419918646841)"
  Description was "Get Fast Working Capital For Your Business (Asset ID: 419918646880)"
  Headline was "Where An MCA Stands Out (Asset ID: 419918646856)"
  Headline was "What You Need to Know (Asset ID: 419918646838)"
  Description is "Merchant cash advances from $25K to $2M. No collateral needed. Approved in 24-48 hours. (Asset ID: 421430745638)"
  Headline is "Get $25K to $2M in Cash (Asset ID: 421430745623)"
  Description is "Fast merchant cash advances for small businesses. No hard credit check to see your options (Asset ID: 421430745644)"
  Headline is "Approved in 24-48 Hours (Asset ID: 421430745626)"
  Headline is "Fast Business Cash Advance (Asset ID: 421430745635)"
  Headline is "3 to 18 Month MCA Terms (Asset ID: 421430745632)"
  Headline is "Cash Advance for Business (Asset ID: 421430745629)"
  Headline is "No Collateral Required (Asset ID: 349479885352)"
  Headline is "Merchant Cash Advance (Asset ID: 421430745620)"
  Description is "Flexible 3 to 18 month terms with daily or weekly repayment. No fixed monthly payments. (Asset ID: 421430745641)"
  Final URL is "https://www.baystreetlending.com/lending-resources/merchant-cash-advance-guide"
V1 Search | General
Campaign asset created
  Status is Enabled
  Extension type is Image
  Item id is 421602365634
Campaign asset created
  Status is Enabled
  Extension type is Image
  Item id is 391866742622
Campaign asset created
  Status is Enabled
  Extension type is Image
  Item id is 392040483303
Campaign asset created
  Status is Enabled
  Extension type is Image
  Item id is 421419464390
V1 Search | General → General Ad Group
1 responsive search ad changed
  Headline "20+ Years of Experience (Asset ID: 382374297097)" pin removed
  Headline "Business Funding (Asset ID: 382374297076)" pin removed
  Headline "Commercial Business Loans (Asset ID: 382374297079)" pin removed
  Description was "Books not ready? Our accounting team does that. SBA in 5 days. (Asset ID: 412314513062)" pinned to position 2
  Description was "Connect your bank. We send the file redacted. JARVIS picks from nearly 2,000. (Asset ID: 412314513059)"
  Headline was "Lenders Have To Compete (Asset ID: 412314513050)"
  Description was "Request your customized funding options today and grow your business with confidence. (Asset ID: 382374297124)" pinned to position 2
  Headline was "Call Us Today (Asset ID: 382374297112)"
  Headline was "Get 2-3 Loan Options Fast (Asset ID: 382374297100)"
  Headline was "No Credit Impact To Apply (Asset ID: 382374297091)"
  Headline was "Your Name Stays Off It (Asset ID: 412314513053)"
  Description was "Secure working capital, SBA loans and credit lines with one quick online application. (Asset ID: 382374297121)"
  Headline is "Equipment Financing (Asset ID: 349893198536)"
  Headline is "Small to Big Business Loans (Asset ID: 421420069604)"
  Headline is "Same Day Business Loans (Asset ID: 394250443698)"
  Description is "See your options in minutes with no impact to your score. (Asset ID: 421420069616)"
  Headline is "Business Line of Credit (Asset ID: 349479843889)"
  Description is "Apply online in minutes. Get matched with the right loan for your business. Fast funding. (Asset ID: 421420069607)"
  Description is "Funding from $10K to $5M. Same-day approvals available for qualified businesses. (Asset ID: 421420069613)"
  Headline is "Asset Based Lending (Asset ID: 421420069601)"
  Description is "SBA loans, working capital, lines of credit and equipment financing. One application. (Asset ID: 421420069610)"
  Final URL is "https://www.baystreetlending.com/"
V1 Search | General
Campaign changed
  Automatically created assets changed from turned off to turned on
  AI Max changed from turned off to turned on
  Campaign Dynamic asset settings: Text asset automation is changed from Opted out to Opted in
  Campaign Dynamic asset settings: Final URL expansion text asset automation is changed from Opted out to Opted in
V1 Search | General → General Ad Group
1 responsive search ad created
  Headline is "Stacking MCAS Is Common (Asset ID: 419918646865)"
  Headline is "Merchant Cash Advance Cost (Asset ID: 419918646871)"
  Headline is "MCAS Fill the Capital Gap (Asset ID: 419918646844)"
  Description is "It Funds in Hours Rather than Weeks, Qualifies Businesses with Credit Scores (Asset ID: 419918646883)"
  Description is "Traditional Business Loans Are Governed By State Lending Laws That Cap Interest Rates (Asset ID: 419918646877)"
  Headline is "Get funding in 6 hours (Asset ID: 383764990749)"
  Description is "MCAs, Term Loans, And Business Lines Of Credit All Solve Cash Flow Problems (Asset ID: 419918646874)"
  Headline is "Future Business Receivables (Asset ID: 419918646835)"
  Headline is "Most Modern MCAS (Asset ID: 419918646847)"
  Headline is "How to Apply for a MCA (Asset ID: 419918646850)"
  Headline is "MCA Requirements In 2026 (Asset ID: 419918646853)"
  Headline is "Bay Street Lending (Asset ID: 349479775963)"
  Headline is "Baystree Capital (Asset ID: 419918646841)"
  Description is "Get Fast Working Capital For Your Business (Asset ID: 419918646880)"
  Headline is "MCA / Revenue-Based Advance (Asset ID: 419918646868)"
  Headline is "Bank Account Health (Asset ID: 419918646862)"
  Headline is "3-18 Months & Real Cost (Asset ID: 419918646859)"
  Headline is "Where An MCA Stands Out (Asset ID: 419918646856)"
  Headline is "What You Need to Know (Asset ID: 419918646838)"
  Final URL is "https://www.baystreetlending.com/lending-resources/merchant-cash-advance-guide"
V1 Search | General → General Ad Group
1 responsive search ad changed
  Description "Books not ready? Our accounting team does that. SBA in 5 days. (Asset ID: 412314513062)" pinned to position 2
  Description "Request your customized funding options today and grow your business with confidence. (Asset ID: 382374297124)" pinned to position 2
  Headline "20+ Years of Experience (Asset ID: 382374297097)" pinned to position 1
  Headline "Business Funding (Asset ID: 382374297076)" pinned to position 1
  Headline "Commercial Business Loans (Asset ID: 382374297079)" pinned to position 1
  Final URL is "https://www.baystreetlending.com/"
V2 (Account-level)
1 responsive search ad changed
  Final URL is "https://www.baystreetlending.com/"
V2 (Account-level)
Customer asset created
  Status is Enabled
  Extension type is Call
  Item id is 418668336241
Asset created
  Call conversion reporting state is "Use account level call conversion type"
  Call conversion type ID is "179"
  Country code is "US"
  Phone number is "(929) 933-6121"
  Status is "Enabled"

Status Changes (9)

V1 PMAX | Capital Loans
Asset group changed
  Status changed from enabled to paused
V1 PMAX | Capital Loans
1 campaign active
  Status changed from paused to active
V1 PMAX | Capital Loans
1 campaign paused
  Status changed from active to paused
V2 General | Search
1 campaign active
  Status changed from paused to active
V2 General | Search
1 campaign paused
  Status changed from active to paused
V2 General | Search
1 campaign active
  Status changed from paused to active
V2 (Account-level)
Customer manager changed
  Status changed from Pending to Active
V2 General | Search
1 campaign paused
  Status changed from active to paused
V2 (Account-level)
Location sync updated
  Business Profile: Status changed from Enabled to Removed

Account Setup (6)

V2 (Account-level)
Customer security settings changed
  Authentication method changed from "Standard" to "Two step verification" effective from Sep 17, 2026
V2 (Account-level)
Customer security settings changed
  Allowed domains changed to "mellekamarketing.com"
V2 (Account-level)
Customer manager created
  Status is Pending
  The manager id is 6857261570
V2 (Account-level)
Customer changed
  Name changed from "Bay Street Lending" to "Bay Street Lending V2"
V2 (Account-level)
Customer changed
  Account status was changed from draft to active
V2 (Account-level)
Customer changed
  Customer name is "Bay Street Lending"

Bidding (4)

V1 PMAX | Capital Loans
Campaign changed
  Target CPA was $33.46
V1 Search | General
Campaign changed
  Campaign bid strategy type changed from "Maximize clicks" to "Maximize conversions"
  Bid limit was $5.00
V1 Search | General
Campaign changed
  Campaign bid strategy type changed from "Maximize conversions" to "Maximize clicks"
  Bid limit is $5.00
V1 Search | General
Campaign changed
  Target CPA was $30.00

Conversion Tracking (4)

V2 (Account-level)
Conversion created
  Conversion is enabled
  Conversion source is "Unknown"
  Conversion name is "Submit lead form (Page load www.baystreetlending.com/)"
  Conversion value is $1.00
  Conversion category is "Submit lead form"
  Conversion count setting is "One" conversion
  Click-through conversion window is 90 day(s)
  View-through conversion window is 1 day(s)
  Include in "Conversions" for SA360 is set to "No"
  Include in "Conversions" is set to "Yes"
  Attribution model is "Data-driven"
  Action optimization is set to "Primary action"
Account-default goals changed: Submit lead forms (Website) added
V2 (Account-level)
Account-default goals changed: Phone call leads (Call from Ads) removed
  
Conversion action "Calls from ads": Include in "Conversions" is changed to "No"
V2 (Account-level)
Account-default goals changed: Phone call leads (Call from Ads) added
  
Conversion created
  New conversion action created from an active system-wide conversion action. Prior conversion stats will now be associated with this new conversion action.
  Conversion is enabled
  Conversion source is "Phone number clicks"
  Conversion name is "Calls from ads"
  Conversion value is 1.0
  Conversion category is "Phone call lead"
  Conversion count setting is "Every" conversion
  Click-through conversion window is 30 day(s)
  Include in "Conversions" for SA360 is set to "No"
  Include in "Conversions" is set to "Yes"
  Conversion call length is 60 seconds
  Attribution model is "Data-driven"
  Action optimization is set to "Primary action"
V2 (Account-level)
Customer created
  Conversion bid metric is "Conversions"
  Conversion bid metric is "Conversions"

Search Themes (3)

V1 PMAX | Capital Loans
4 asset group hint(s) removed
  Parameters was "loan for new business startup"
  Type was "Search theme"
  Criterion ID was 2269295546362
  Parameters was "business grants for small business"
  Type was "Search theme"
  Criterion ID was 2316578803426
  Parameters was "medical equipment financing."
  Type was "Search theme"
  Criterion ID was 2496842981163
  Parameters was "financing near me"
  Type was "Search theme"
  Criterion ID was 2280981515886
V1 PMAX | Capital Loans
2 asset group hint(s) removed
  Parameters was "PO Financing"
  Type was "Search theme"
  Criterion ID was 2474971805447
  Parameters was "apply for small business grants"
  Type was "Search theme"
  Criterion ID was 2495953660079
V1 PMAX | Capital Loans
3 asset group hint(s) added
  Parameters is "Working Capital Finance"
  Type is "Search theme"
  Criterion ID is 2281541153742
  Parameters is "Equipment Financing"
  Type is "Search theme"
  Criterion ID is 2252816474154
  Parameters is "PO Financing"
  Type is "Search theme"
  Criterion ID is 2474971805447

Targeting (2)

V2 (Account-level)
Location sync created
  Name is "Google Maps"
V2 (Account-level)
Location sync created
  Name is "Business Profile"

August 2026

57 changes 57 V1
Keywords: 32 Other: 7 Ad Creative: 5 Budget: 5 Search Themes: 5 Bidding: 2 Targeting: 1

Keywords (32)

V1 Search | General → General Ad Group
2 phrase match keywords added
  "fast business loan"
  "quick business loan"
V1 Search | General → General Ad Group
1 broad match keyword paused
  accounts receivable financing: Status changed from enabled to paused
V1 Search | General
1 negative exact match keyword added
  -[grant]
1 negative broad match keyword removed
  -[grant[
V1 PMAX | Capital Loans
7 negative exact match keywords added
  -[personal loans]
  -[hello alice small business grant]
  -[streetshares]
  -[benenson funding corporation new york]
  -[alliance capital]
  -[startengine]
  -[vc near me]
V1 Search | General → General Ad Group
3 phrase match keywords added
  "business loan direct lender"
  "business loans for start up business"
  "easy approval startup business loans"
V1 Search | General → General Ad Group
1 phrase match keyword added
  "best business loans"
1 exact match keyword added
  [small business funding]
V1 Search | General → General Ad Group
1 phrase match keyword paused
  "SBA loan coming due": Status changed from enabled to paused
V1 Search | General → General Ad Group
1 phrase match keyword paused
  "DME equipment financing": Status changed from enabled to paused
V1 Search | General → General Ad Group
1 broad match keyword paused
  best business loans: Status changed from enabled to paused
V1 Search | General → General Ad Group
1 phrase match keyword paused
  "small business funding": Status changed from enabled to paused
V1 Search | General → General Ad Group
8 negative exact match keywords added
  -[upstart business loans]
  -[galaxy grants]
  -[what is vc funding]
  -[evertrust capital funding reviews]
  -[hbdinc org]
  -[path 2 capital]
  -[black chamber of commerce grants]
  -[avanza nyc]
V1 Search | General → General Ad Group
7 phrase match keywords added
  "dental practice working capital"
  "DME equipment financing"
  "invoice factoring"
  "SBA loan coming due"
  "equipment financing for medical practice"
  "SBA 7a refinance"
  "independent pharmacy financing"
V1 Search | General → General Ad Group
1 broad match keyword paused
  startup business loans: Status changed from enabled to paused
V1 Search | General → General Ad Group
1 phrase match keyword paused
  "start up business loans": Status changed from enabled to paused
V1 Search | General → General Ad Group
1 broad match keyword paused
  business funding: Status changed from enabled to paused
V1 Search | General → General Ad Group
1 broad match keyword enabled
  business funding: Status changed from paused to enabled
V1 Search | General
1 negative exact match keyword added
  -[no credit]
1 negative broad match keyword added
  -[grant[
V1 PMAX | Capital Loans
1 negative broad match keyword added
  -[grant[
1 negative exact match keyword added
  -[no credit]
V1 Search | General → General Ad Group
1 phrase match keyword removed
  "no credit business loan"
V1 Search | General → General Ad Group
2 phrase match keywords removed
  "new small business grants"
  "grants for small businesses"
V1 PMAX | Capital Loans
11 negative exact match keywords added
  -[atomic grant application]
  -[berkman financial]
  -[bridge funding nyc]
  -[& corporate near me]
  -[1west]
  -[auxilior capital]
  -[bradstreet]
  -[bbif]
  -[bluevine line of credit]
  -[skip instant grants]
  -[auxilior capital partners]
V1 Search | General → General Ad Group
3 phrase match keywords added
  "loan for new business startup"
  "business start up loans"
  "small business start up loans"
V1 Search | General → General Ad Group
8 negative exact match keywords added
  -[elite fund usa]
  -[minority business certification]
  -[entre capital]
  -[jobber grants]
  -[how to get a no docs business loan]
  -[baypoint funding]
  -[mylifeordebt grants]
  -[truck repair loan]
V1 PMAX | Capital Loans
7 negative exact match keywords added
  -[start pivot grow grant]
  -[clarify capital]
  -[angel investor definition]
  -[herrise micro grant]
  -[belle capital grants]
  -[hello alice grants]
  -[nav small business grant]
V1 Search | General → General Ad Group
3 phrase match keywords added
  "business funding"
  "small business funding"
  "no credit business loan"
V1 Search | General → General Ad Group
1 broad match keyword paused
  no credit business loan: Status changed from enabled to paused
V1 Search | General → General Ad Group
1 broad match keyword paused
  small business funding: Status changed from enabled to paused
V1 Search | General → General Ad Group
1 broad match keyword paused
  business funding: Status changed from enabled to paused
V1 Search | General → General Ad Group
8 negative exact match keywords added
  -[creativae funding]
  -[farm loans]
  -[cdfi]
  -[illinois business grants]
  -[pursuit finance]
  -[cdfi lenders nyc]
  -[what is sba loan]
  -[government startup business loans]
V1 PMAX | Capital Loans
8 negative exact match keywords added
  -[elite fund usa]
  -[bluevine near me]
  -[beacon funding]
  -[non repayable business loans]
  -[aadhar business loan]
  -[non repayable business funding]
  -[accompany capital]
  -[acendus]
V1 Search | General → General Ad Group
2 phrase match keywords added
  "new york state small business loan"
  "start up business loans"
V1 Search | General → General Ad Group
6 negative exact match keywords added
  -[bridge city capital new york]
  -[ascendus loans]
  -[erc plus grants]
  -[accion opportunity fund]
  -[kiva]
  -[tide loan app]

Other (7)

V1 Search | General
1 bid adjustment change
  Calls: Interaction bid adjustment changed from +10% to +15%
V1 (Account-level)
Customer identity created
V1 Search | General
3 bid adjustments changed
  Desktop: Platform bid adjustment of -10% removed
  Mobile Highend: Platform bid adjustment of +5% removed
  Connected TV: Platform bid adjustment of +0% removed
V1 Search | General → General Ad Group
3 bid adjustments changed
  Desktop: Platform bid adjustment of +5% removed
  Tablet: Platform bid adjustment of -5% removed
  Connected TV: Platform bid adjustment of +0% removed
V1 Search | General
2 bid adjustments changed
  Desktop: Platform bid adjustment set to -10%
  Connected TV: Platform bid adjustment set to +0%
V1 Search | General → General Ad Group
1 bid adjustment change
  Tablet: Platform bid adjustment set to -5%
V1 Search | General → General Ad Group
2 bid adjustments changed
  Desktop: Platform bid adjustment set to +5%
  Connected TV: Platform bid adjustment set to +0%

Ad Creative (5)

V1 PMAX | Capital Loans
1 asset group hint(s) added
  Parameters is "357679601"
  Type is "Audience persona"
  Criterion ID is 2497817765413
43 assets in asset group "Audience Signals" created
  Field type is Square marketing image
  Asset ID is 400952011837
43 assets in asset group "Audience Signals" created
  Field type is Headline
  Asset ID is 349479775951
43 assets in asset group "Audience Signals" created
  Field type is Square marketing image
  Asset ID is 400952015011
43 assets in asset group "Audience Signals" created
  Field type is Long headline
  Asset ID is 350287194611
43 assets in asset group "Audience Signals" created
  Field type is Description
  Asset ID is 391859133746
43 assets in asset group "Audience Signals" created
  Field type is Description
  Asset ID is 391945910077
43 assets in asset group "Audience Signals" created
  Field type is Headline
  Asset ID is 391945910047
43 assets in asset group "Audience Signals" created
  Field type is Portrait marketing image
  Asset ID is 400848535973
43 assets in asset group "Audience Signals" created
  Field type is Long headline
  Asset ID is 350061934776
43 assets in asset group "Audience Signals" created
  Field type is Portrait marketing image
  Asset ID is 391867141370
43 assets in asset group "Audience Signals" created
  Field type is Portrait marketing image
  Asset ID is 400848512816
43 assets in asset group "Audience Signals" created
  Field type is Landscape marketing image
  Asset ID is 391956087211
43 assets in asset group "Audience Signals" created
  Field type is Portrait marketing image
  Asset ID is 400952026621
43 assets in asset group "Audience Signals" created
  Field type is Headline
  Asset ID is 350485645822
43 assets in asset group "Audience Signals" created
  Field type is Landscape marketing image
  Asset ID is 400952763823
43 assets in asset group "Audience Signals" created
  Field type is Headline
  Asset ID is 382476410595
43 assets in asset group "Audience Signals" created
  Field type is Landscape marketing image
  Asset ID is 392040483303
43 assets in asset group "Audience Signals" created
  Field type is Headline
  Asset ID is 391945910062
Asset group created
  Asset group name is Asset Group 2
  Status is enabled
  Landing page set to "https://www.baystreetlending.com/"
43 assets in asset group "Audience Signals" created
  Field type is Headline
  Asset ID is 391945910053
43 assets in asset group "Audience Signals" created
  Field type is Landscape marketing image
  Asset ID is 391866444167
43 assets in asset group "Audience Signals" created
  Field type is Description
  Asset ID is 391945910068
43 assets in asset group "Audience Signals" created
  Field type is Headline
  Asset ID is 391945910056
43 assets in asset group "Audience Signals" created
  Field type is Long headline
  Asset ID is 392031624405
43 assets in asset group "Audience Signals" created
  Field type is Portrait marketing image
  Asset ID is 400848532175
43 assets in asset group "Audience Signals" created
  Field type is Square marketing image
  Asset ID is 400848535922
43 assets in asset group "Audience Signals" created
  Field type is Description
  Asset ID is 391859133749
43 assets in asset group "Audience Signals" created
  Field type is Headline
  Asset ID is 371733611628
43 assets in asset group "Audience Signals" created
  Field type is Long headline
  Asset ID is 391945910092
43 assets in asset group "Audience Signals" created
  Field type is Long headline
  Asset ID is 391945910086
43 assets in asset group "Audience Signals" created
  Field type is Headline
  Asset ID is 391945910035
43 assets in asset group "Audience Signals" created
  Field type is Headline
  Asset ID is 391945910041
43 assets in asset group "Audience Signals" created
  Field type is Headline
  Asset ID is 391945910050
43 assets in asset group "Audience Signals" created
  Field type is Call to action text
  Asset ID is 391859133752
43 assets in asset group "Audience Signals" created
  Field type is Headline
  Asset ID is 412316422625
43 assets in asset group "Audience Signals" created
  Field type is Headline
  Asset ID is 412316397881
43 assets in asset group "Audience Signals" created
  Field type is Description
  Asset ID is 391945910071
43 assets in asset group "Audience Signals" created
  Field type is Youtube video
  Asset ID is 391953860173
43 assets in asset group "Audience Signals" created
  Field type is Square marketing image
  Asset ID is 400848532373
43 assets in asset group "Audience Signals" created
  Field type is Square marketing image
  Asset ID is 391866742622
43 assets in asset group "Audience Signals" created
  Field type is Headline
  Asset ID is 391945910038
43 assets in asset group "Audience Signals" created
  Field type is Portrait marketing image
  Asset ID is 400951684849
43 assets in asset group "Audience Signals" created
  Field type is Portrait marketing image
  Asset ID is 400848517430
43 assets in asset group "Audience Signals" created
  Field type is Portrait marketing image
  Asset ID is 391956779881
V1 PMAX | Capital Loans
Campaign asset created
  Status is Enabled
  Extension type is Logo
  Item id is 413931761747
Campaign asset changed
  Status changed from Enabled to Removed
  Extension type is Logo
  Item id is 374477988832
Campaign changed
  Accent color is #091c3a
  Main color is #ffffff
V1 PMAX | Capital Loans
2 assets in asset group "Asset Group 1" created
  Field type is Headline
  Asset ID is 412316397881
2 assets in asset group "Asset Group 1" created
  Field type is Headline
  Asset ID is 412316422625
V1 Search | General → General Ad Group
1 responsive search ad changed
  Headline was "2-Minute Loan Application (Asset ID: 395482890521)"
  Headline was "Apply for a loan now (Asset ID: 383695679215)"
  Headline was "Apply Now: No Credit Impact (Asset ID: 395482890524)"
  Description was "Trusted financing partner for growing businesses. One app, 50+ lenders, real options. (Asset ID: 374513470627)"
  Headline was "Equipment Financing (Asset ID: 349893198536)"
  Headline was "Invoice Factoring Experts (Asset ID: 349402020278)"
  Headline was "Bay Street Lending (Asset ID: 349479775963)"
  Headline was "2–3 real options with clear terms — no runaround (Asset ID: 383695679203)"
  Headline was "Wall Streetexpertise (Asset ID: 383695679206)"
  Headline was "We connect growing businesses with capital that actually fits (Asset ID: 383695679218)"
  Headline was "Financial Capital for SMEs (Asset ID: 383695679221)"
  Headline was "A+ BBB Rated Lending (Asset ID: 395482890530)"
  Description was "Flexible factoring methods for businesses of all sizes. No long term commitment required. (Asset ID: 374513470624)"
  Headline was "Business Line of Credit (Asset ID: 349479843889)"
  Headline "Get Funded As Fast As 6 Hours (Asset ID: 374513470585)" pin removed
  Headline was "2–3 real options (Asset ID: 383695679212)"
  Description was "2–3 real options with clear terms — no runaround (Asset ID: 383695679203)"
  Headline was "Connect growing businesses (Asset ID: 383695679194)"
  Headline was "Apply for a loan with Bay Street Lending (Asset ID: 383695679200)"
  Headline was "Bay Street Lending | Financial Capital for SMEs (Asset ID: 383695679209)"
  Description was "One application. 50+ lenders. 2–3 real options with clear terms — no runaround (Asset ID: 383695679224)"
  Headline was "Bay Street Lending LLC (Asset ID: 392292372001)"
  Headline was "Working Capital for SMEs (Asset ID: 395482890527)"
  Description "Simple online application. Get matched with the right factoring partner in minutes. (Asset ID: 374513470621)" pin removed
  Headline "Apply For Business Funding (Asset ID: 381721907064)" pin removed
  Description is "Connect your bank. We send the file redacted. JARVIS picks from nearly 2,000. (Asset ID: 412314513059)"
  Description is "Books not ready? Our accounting team does that. SBA in 5 days. (Asset ID: 412314513062)"
  Final URL is "https://www.baystreetlending.com/"
V1 Search | General → General Ad Group
1 responsive search ad changed
  Headline was "Business Line of Credit (Asset ID: 349479843889)"
  Headline was "Wall Streetexpertise (Asset ID: 383695679206)"
  Headline was "Apply in 2 Minutes (Asset ID: 382476410616)"
  Headline was "Apply for a loan with Bay Street Lending (Asset ID: 383695679200)"
  Headline was "Apply for a loan now (Asset ID: 383695679215)"
  Headline was "Compare 50+ Trusted Lenders (Asset ID: 382374297094)"
  Headline was "Get a Tailored Financial Solution (Asset ID: 392292371983)"
  Headline was "Apply for Business Line of Credit (Asset ID: 395482919477)"
  Headline was "Working Capital Financing (Asset ID: 395482919483)"
  Headline was "Fast Business Funding (Asset ID: 349479775975)"
  Headline "Business Funding (Asset ID: 382374297076)" pin removed
  Headline "Commercial Business Loans (Asset ID: 382374297079)" pin removed
  Headline was "Move Forward Fast with Funding (Asset ID: 392375614230)"
  Description "Request your customized funding options today and grow your business with confidence. (Asset ID: 382374297124)" pin removed
  Headline was "2–3 real options with clear terms — no runaround (Asset ID: 383695679203)"
  Headline was "2–3 real options (Asset ID: 383695679212)"
  Headline was "Bay Street Lending: How It Works (Asset ID: 395482919495)"
  Description was "Get fast business funding with transparent terms tailored to your business needs. (Asset ID: 382374297115)"
  Description was "Apply online today to compare funding offers from 50+ lenders with no credit impact. (Asset ID: 382374297118)" pinned to position 2
  Headline was "Tell Us What Your Business Needs (Asset ID: 392292371992)"
  Headline was "Financial Capital for SMEs (Asset ID: 383695679221)"
  Headline was "Invoice Factoring (Asset ID: 392292371986)"
  Headline was "Get Equipment Financing (Asset ID: 395482919489)"
  Headline was "Bay Street Lending (Asset ID: 349479775963)"
  Headline was "One application, 50+ lenders (Asset ID: 350421024431)"
  Headline was "Connect growing businesses (Asset ID: 383695679194)"
  Headline was "Capital That Actually Fits Your Business (Asset ID: 392292371962)"
  Headline was "A+ BBB Rating for Bay Street Lending (Asset ID: 392292371989)"
  Headline was "Business Line of Credit Available (Asset ID: 392292372007)"
  Headline was "Apply for PO Financing (Asset ID: 395482919480)"
  Headline was "Equipment Loan Experts (Asset ID: 395482919492)"
  Headline was "Start Your Application Now (Asset ID: 392375614245)"
  Headline was "Get 2–3 Real Options for Capital (Asset ID: 392292371995)"
  Headline was "Connect Businesses with Capital (Asset ID: 392375614227)"
  Headline was "Get Business Funding Today (Asset ID: 395482919501)"
  Headline was "Find SBA Loans (Asset ID: 395482919498)"
  Headline was "Learn About Invoice Factoring (Asset ID: 395482919486)"
  Headline was "Fast & Flexible Financing (Asset ID: 382374297082)"
  Headline was "2,500+ Businesses Funded (Asset ID: 349479775951)"
  Headline was "Every Financing Product You Need (Asset ID: 392375614209)"
  Headline was "Apply Now (Asset ID: 350427718106)"
  Headline was "Bay Street Lending LLC (Asset ID: 392292372001)"
  Description was "One application. 50+ lenders. 2–3 real options with clear terms — no runaround (Asset ID: 383695679224)"
  Headline was "We connect growing businesses with capital that actually fits (Asset ID: 383695679218)"
  Headline was "Bay Street Lending | Financial Capital for SMEs (Asset ID: 383695679209)"
  Description is "Books not ready? Our accounting team does that. SBA in 5 days. (Asset ID: 412314513062)"
  Headline is "Apply in under 5 min (Asset ID: 412314513056)"
  Headline is "Lenders Have To Compete (Asset ID: 412314513050)"
  Description is "Connect your bank. We send the file redacted. JARVIS picks from nearly 2,000. (Asset ID: 412314513059)"
  Headline is "Your Name Stays Off It (Asset ID: 412314513053)"
  Final URL is "https://www.baystreetlending.com/"

Budget (5)

V1 Search | General
1 budget amount increased
  Search | General: Budget amount changed from $70.00 to $100.00
V1 PMAX | Capital Loans
1 budget amount decreased
  PMAX | Capital Loans: Budget amount changed from $40.00 to $10.00
V1 Search | General
1 budget amount increased
  Search | General: Budget amount changed from $60.00 to $70.00
V1 PMAX | Capital Loans
1 budget amount decreased
  PMAX | Capital Loans: Budget amount changed from $50.00 to $40.00
V1 Search | General
1 budget amount increased
  Search | General: Budget amount changed from $50.00 to $60.00

Search Themes (5)

V1 PMAX | Capital Loans
3 asset group hint(s) added
  Parameters is "bay street lending llc"
  Type is "Search theme"
  Criterion ID is 2499027514705
  Parameters is "business grants for small business"
  Type is "Search theme"
  Criterion ID is 2316578803426
  Parameters is "bay street capital"
  Type is "Search theme"
  Criterion ID is 2499027514545
V1 PMAX | Capital Loans
4 asset group hint(s) added
  Parameters is "dental practice acquisition loan"
  Type is "Search theme"
  Criterion ID is 2486915306359
  Parameters is "medical equipment financing."
  Type is "Search theme"
  Criterion ID is 2496842981163
  Parameters is "DME equipment financing"
  Type is "Search theme"
  Criterion ID is 2496842981003
  Parameters is "independent pharmacy financing"
  Type is "Search theme"
  Criterion ID is 2300343609005
V1 PMAX | Capital Loans
4 asset group hint(s) added
  Parameters is "business start up loans"
  Type is "Search theme"
  Criterion ID is 2244602890925
  Parameters is "loan for new business startup"
  Type is "Search theme"
  Criterion ID is 2269295546362
  Parameters is "start up business loans"
  Type is "Search theme"
  Criterion ID is 2228700127666
  Parameters is "apply for small business grants"
  Type is "Search theme"
  Criterion ID is 2495953660079
V1 PMAX | Capital Loans
3 asset group hint(s) added
  Parameters is "Commercial business loans"
  Type is "Search theme"
  Criterion ID is 2329297559977
  Parameters is "Working capital financing"
  Type is "Search theme"
  Criterion ID is 2264093989409
  Parameters is "Small business financing"
  Type is "Search theme"
  Criterion ID is 2235161950489
V1 PMAX | Capital Loans
2 asset group hint(s) added
  Parameters is "bay street lending"
  Type is "Search theme"
  Criterion ID is 2499596342372
  Parameters is "business funding for small businesses"
  Type is "Search theme"
  Criterion ID is 2414818239034

Bidding (2)

V1 Search | General
Campaign changed
  Target CPA is $30.00
V1 PMAX | Capital Loans
Campaign changed
  Target CPA is $33.46

Targeting (1)

V1 PMAX | Capital Loans
Asset group changed
  Asset group name changed from Asset Group 2 to Audience Signals

July 2026

36 changes 36 V1
Keywords: 17 Budget: 8 Other: 6 Ad Creative: 3 Search Themes: 1 Targeting: 1

Keywords (17)

V1 Search | General → General Ad Group
25 negative exact match keywords added
  -[500 flagship grant]
  -[startup business loans for bad credit guaranteed]
  -[grants to start a small business for women]
  -[small business grants]
  -[small business grants startup]
  -[governement grant]
  -[start up grants for small business]
  -[business grants]
  -[free grant]
  -[small business grant]
  -[startup business loans with no revenue ein only]
  -[government grants for small business startup]
  -[small business start up grant]
  -[amber grant]
  -[skip grant]
  -[grants for women]
  -[wish local grant]
  -[free grants to start a business]
  -[startup business loans with no revenue bad credit]
  -[guaranteed startup business loans no credit check]
  -[grants for small businesses]
  -[startup business grants with no revenue]
  -[startup business loans with no revenue]
  -[ct $5000 grant]
  -[grants for black women 2026]
V1 Search | General → General Ad Group
1 negative phrase match keyword added
  -"grant"
1 negative broad match keyword removed
  -grant
V1 Search | General → General Ad Group
1 negative broad match keyword removed
  -bad credit
1 negative phrase match keyword added
  -"bad credit"
V1 Search | General → General Ad Group
1 negative broad match keyword added
  -bad credit
V1 Search | General → General Ad Group
1 negative broad match keyword added
  -grant
V1 Search | General → General Ad Group
5 broad match keywords added
  fast business loan
  easy business loans
  sba loan application
  no credit business loan
  best business loans
V1 Search | General → General Ad Group
3 phrase match keywords added
  "bay street lending"
  "new small business grants"
  "grants for small businesses"
V1 Search | General → General Ad Group
1 broad match keyword paused
  business credit line: Status changed from enabled to paused
V1 Search | General → General Ad Group
1 broad match keyword paused
  business financing options: Status changed from enabled to paused
V1 PMAX | Capital Loans
6 negative exact match keywords added
  -[ascendus]
  -[fleximize]
  -[accounts receivable services]
  -[vaster capital]
  -[grow wise capital]
  -[idea financial]
V1 PMAX | Capital Loans
4 negative exact match keywords added
  -[rok financial]
  -[sme investopedia]
  -[bizfund]
  -[bluevine business]
V1 Search | General → General Ad Group
1 phrase match keyword added
  "business capital"
V1 Search | General → General Ad Group
1 broad match keyword paused
  business capital: Status changed from enabled to paused
V1 Search | General → General Ad Group
7 negative exact match keywords added
  -[fairfield chamber of commerce]
  -[www galaxyofstars org galaxy grants]
  -[birmingham chamber of commerce]
  -[lendzi]
  -[kiva loan]
  -[fedex small business grant]
  -[grameen america]
V1 Search | General → General Ad Group
1 negative exact match keyword added
  -[white oak lending]
V1 Search | General → General Ad Group
1 broad match keyword paused
  revenue based financing: Status changed from enabled to paused
V1 Search | General → General Ad Group
4 negative exact match keywords added
  -[spartan capital group]
  -[business lending blueprint reviews]
  -[balboa capital]
  -[kapitus]

Budget (8)

V1 PMAX | Capital Loans
1 budget amount increased
  PMAX | Capital Loans: Budget amount changed from $5.00 to $50.00
V1 Search | General
1 budget amount decreased
  Search | General: Budget amount changed from $60.00 to $50.00
V1 Search | General
1 budget amount increased
  Search | General: Budget amount changed from $12.00 to $60.00
V1 PMAX | Capital Loans
1 budget amount increased
  PMAX | Capital Loans: Budget amount changed from $2.00 to $5.00
V1 Search | General
1 budget amount increased
  Search | General: Budget amount changed from $5.00 to $12.00
V1 PMAX | Capital Loans
1 budget amount decreased
  PMAX | Capital Loans: Budget amount changed from $5.00 to $2.00
V1 PMAX | Capital Loans
Campaign asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 391859133761
Campaign asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 391859133755
Campaign asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 368493124454
Campaign asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 391859133764
Campaign asset created
  Status is Enabled
  Extension type is Business name
  Item id is 349479775963
Budget set to "PMAX | Capital Loans"
  
Campaign asset created
  Status is Enabled
  Extension type is Logo
  Item id is 374477988832
Campaign asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 391859133758
Campaign created
  Bid strategy type is "Maximize conversions"
  Location options (advanced): Exclude is "people in or regularly in your targeted locations"
  Location options (advanced): Targeting is "people in, searching for, or viewing pages about my targeted location"
  Contains EU political advertising is false
  Final URL expansion is On: Send traffic to the most relevant URLs on your site
  End time is "No end date"
  Start time is Jul 13, 2026, 2:20:26 PM EDT
  Status is active
  Brand guidelines support is enabled
  Not targeting "Google TV Network"
  Ad rotation is "Optimize: Prefer best performing ads"
  Opted into "Google Search Network"
  Opted into "Display Network"
  Campaign "PMAX | Capital Loans" created
  Campaign dynamic asset settings: Generate image extraction is Opted out
  Campaign dynamic asset settings: Final URL expansion text asset automation is Opted in
Account-default goals used
  
4 asset group hint(s) added
  Parameters is "business loans"
  Type is "Search theme"
  Criterion ID is 2203263940501
  Parameters is "business financing"
  Type is "Search theme"
  Criterion ID is 2181801134618
  Parameters is "capital near me"
  Type is "Search theme"
  Criterion ID is 2493311140228
  Parameters is "financing near me"
  Type is "Search theme"
  Criterion ID is 2280981515886
1 language added
  English
1 country added
  United States
4 platforms added
  Desktop
  Mobile Highend
  Tablet
  Connected TV
33 assets in asset group "Asset Group 1" created
  Field type is Headline
  Asset ID is 391945910053
33 assets in asset group "Asset Group 1" created
  Field type is Headline
  Asset ID is 371733611628
33 assets in asset group "Asset Group 1" created
  Field type is Headline
  Asset ID is 391945910044
33 assets in asset group "Asset Group 1" created
  Field type is Landscape marketing image
  Asset ID is 391866444167
33 assets in asset group "Asset Group 1" created
  Field type is Headline
  Asset ID is 349479775936
33 assets in asset group "Asset Group 1" created
  Field type is Portrait marketing image
  Asset ID is 391867141370
33 assets in asset group "Asset Group 1" created
  Field type is Headline
  Asset ID is 349479775951
33 assets in asset group "Asset Group 1" created
  Field type is Headline
  Asset ID is 391945910056
33 assets in asset group "Asset Group 1" created
  Field type is Headline
  Asset ID is 391945910038
33 assets in asset group "Asset Group 1" created
  Field type is Headline
  Asset ID is 382476410595
33 assets in asset group "Asset Group 1" created
  Field type is Description
  Asset ID is 391859133749
33 assets in asset group "Asset Group 1" created
  Field type is Headline
  Asset ID is 391945910035
33 assets in asset group "Asset Group 1" created
  Field type is Description
  Asset ID is 391945910068
33 assets in asset group "Asset Group 1" created
  Field type is Description
  Asset ID is 391945910077
33 assets in asset group "Asset Group 1" created
  Field type is Headline
  Asset ID is 391945910050
33 assets in asset group "Asset Group 1" created
  Field type is Landscape marketing image
  Asset ID is 391956087211
33 assets in asset group "Asset Group 1" created
  Field type is Long headline
  Asset ID is 392031624405
33 assets in asset group "Asset Group 1" created
  Field type is Long headline
  Asset ID is 391945910086
33 assets in asset group "Asset Group 1" created
  Field type is Landscape marketing image
  Asset ID is 392040483303
33 assets in asset group "Asset Group 1" created
  Field type is Headline
  Asset ID is 391945910062
33 assets in asset group "Asset Group 1" created
  Field type is Long headline
  Asset ID is 350287194611
33 assets in asset group "Asset Group 1" created
  Field type is Headline
  Asset ID is 391945910041
33 assets in asset group "Asset Group 1" created
  Field type is Square marketing image
  Asset ID is 391866742622
33 assets in asset group "Asset Group 1" created
  Field type is Square marketing image
  Asset ID is 391866447167
33 assets in asset group "Asset Group 1" created
  Field type is Headline
  Asset ID is 391945910047
33 assets in asset group "Asset Group 1" created
  Field type is Description
  Asset ID is 391859133746
33 assets in asset group "Asset Group 1" created
  Field type is Call to action text
  Asset ID is 391859133752
33 assets in asset group "Asset Group 1" created
  Field type is Headline
  Asset ID is 350485645822
33 assets in asset group "Asset Group 1" created
  Field type is Youtube video
  Asset ID is 391953860173
33 assets in asset group "Asset Group 1" created
  Field type is Long headline
  Asset ID is 391945910092
33 assets in asset group "Asset Group 1" created
  Field type is Long headline
  Asset ID is 350061934776
33 assets in asset group "Asset Group 1" created
  Field type is Description
  Asset ID is 391945910071
Asset group created
  Asset group name is Asset Group 1
  Status is enabled
  Landing page set to "https://www.baystreetlending.com/"
33 assets in asset group "Asset Group 1" created
  Field type is Portrait marketing image
  Asset ID is 391956779881
V1 (Account-level)
Budget created
  Budget delivery method set to "standard: show ads evenly over time"
  End date is "No end date"
  Budget status is active
  Unit type is Currency
  PMAX | Capital Loans: Budget amount is $5.00
  Budget "PMAX | Capital Loans" created

Other (6)

V1 PMAX | Capital Loans
11 assets in asset group "Asset Group 1" created
  Field type is Portrait marketing image
  Asset ID is 400848532175
11 assets in asset group "Asset Group 1" created
  Field type is Portrait marketing image
  Asset ID is 400848535973
11 assets in asset group "Asset Group 1" created
  Field type is Square marketing image
  Asset ID is 400952015011
11 assets in asset group "Asset Group 1" created
  Field type is Portrait marketing image
  Asset ID is 400952026621
11 assets in asset group "Asset Group 1" created
  Field type is Square marketing image
  Asset ID is 400952011837
11 assets in asset group "Asset Group 1" created
  Field type is Portrait marketing image
  Asset ID is 400848512816
11 assets in asset group "Asset Group 1" created
  Field type is Square marketing image
  Asset ID is 400848535922
11 assets in asset group "Asset Group 1" created
  Field type is Portrait marketing image
  Asset ID is 400848517430
11 assets in asset group "Asset Group 1" created
  Field type is Square marketing image
  Asset ID is 400848532373
11 assets in asset group "Asset Group 1" created
  Field type is Portrait marketing image
  Asset ID is 400951684849
11 assets in asset group "Asset Group 1" created
  Field type is Landscape marketing image
  Asset ID is 400952763823
V1 (Account-level)
37 account exclusions added
  Mobile application category: Casual
  Mobile application category: Educational
  Mobile application category: Sports
  Mobile application category: Music
  Mobile application category: Arcade
  Mobile application category: Action
  Mobile application category: Action
  Mobile application category: Simulation
  Mobile application category: Puzzle
  Mobile application category: Simulation
  Mobile application category: Racing
  Mobile application category: Board
  Mobile application category: Casino
  Mobile application category: Arcade
  Mobile application category: Puzzle
  Mobile application category: Racing
  Mobile application category: Music
  Mobile application category: Card
  Mobile application category: Strategy
  Mobile application category: Dice
  Mobile application category: Strategy
  Mobile application category: Adventure
  Mobile application category: Kids
  Mobile application category: Board
  Mobile application category: Family
  Mobile application category: Card
  Mobile application category: Word
  Mobile application category: Trivia
  Mobile application category: Casino
  Mobile application category: Trivia
  Mobile application category: Family
  Mobile application category: Word
  Mobile application category: Educational
  Mobile application category: Role Playing
  Mobile application category: Role Playing
  Mobile application category: Adventure
  Mobile application category: Sports
V1 PMAX | Capital Loans
1 bid adjustment change
  Connected TV: Platform bid adjustment set to -100%
V1 Search | General
1 bid adjustment change
  Mobile Highend: Platform bid adjustment set to +5%
V1 Search | General
1 bid adjustment change
  Calls: Interaction bid adjustment set to +10%
V1 (Account-level)
Customer security settings changed
  Authentication method changed from "Standard" to "Two step verification" effective from Aug 11, 2026

Ad Creative (3)

V1 Search | General
Campaign changed
  Automatically created assets changed from turned on to turned off
  AI Max changed from turned on to turned off
  Campaign Dynamic asset settings: Text asset automation is changed from Opted in to Opted out
  Campaign Dynamic asset settings: Final URL expansion text asset automation is changed from Opted in to Opted out
V1 (Account-level)
Asset created
  Final URL is "https://www.baystreetlending.com/lending-resources"
  Link text is "Lending Resources"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions"
  Link text is "Capital Solutions"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/industries"
  Link text is "All Industries"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/lending-resources/working-capital-loans"
  Link text is "Working Capital Loans"
  Status is "Enabled"
V1 (Account-level)
Asset created
  Final URL is "https://www.baystreetlending.com/lending-resources"
  Link text is "Lending Resources"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions"
  Link text is "Capital Solutions"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/industries"
  Link text is "All Industries"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/lending-resources/working-capital-loans"
  Link text is "Working Capital Loans"
  Status is "Enabled"

Search Themes (1)

V1 PMAX | Capital Loans
12 asset group hint(s) added
  Parameters is "SBA loan application"
  Type is "Search theme"
  Criterion ID is 2549660104287
  Parameters is "Business capital for growth"
  Type is "Search theme"
  Criterion ID is 2549660104207
  Parameters is "Commercial lending for small business"
  Type is "Search theme"
  Criterion ID is 2549660104247
  Parameters is "sba loans"
  Type is "Search theme"
  Criterion ID is 2181801135018
  Parameters is "Business expansion financing"
  Type is "Search theme"
  Criterion ID is 2278162925433
  Parameters is "Small business term loans"
  Type is "Search theme"
  Criterion ID is 2373180577187
  Parameters is "Trucking company financing"
  Type is "Search theme"
  Criterion ID is 2378172868035
  Parameters is "Construction business loans"
  Type is "Search theme"
  Criterion ID is 2367060329758
  Parameters is "Business working capital loans"
  Type is "Search theme"
  Criterion ID is 2549660104047
  Parameters is "Equipment financing for business"
  Type is "Search theme"
  Criterion ID is 2467740357100
  Parameters is "Fast business funding"
  Type is "Search theme"
  Criterion ID is 2259785359113
  Parameters is "Restaurant business loans"
  Type is "Search theme"
  Criterion ID is 2359321486300

Targeting (1)

V1 PMAX | Capital Loans
Campaign changed
  Location options (advanced): Targeting changed from "people in, searching for, or viewing pages about my targeted location" to "people in my targeted location"

June 2026

46 changes 46 V1
Ad Creative: 17 Conversion Tracking: 11 Other: 6 Keywords: 4 Budget: 3 Ad Extensions: 2 Status Changes: 2 Targeting: 1

Ad Creative (17)

V1 Search | General → General Ad Group
1 responsive search ad created
  Headline is "20+ Years of Experience (Asset ID: 382374297097)"
  Description is "Get fast business funding with transparent terms tailored to your business needs. (Asset ID: 382374297115)"
  Headline is "Commercial Business Loans (Asset ID: 382374297079)" pinned to position 1
  Headline is "No Credit Impact To Apply (Asset ID: 382374297091)"
  Headline is "2,500+ Businesses Served (Asset ID: 350396994161)"
  Headline is "One application, 50+ lenders (Asset ID: 350421024431)"
  Headline is "Up To $10M Business Funding (Asset ID: 382374297088)"
  Description is "Secure working capital, SBA loans and credit lines with one quick online application. (Asset ID: 382374297121)"
  Headline is "Get Business Funding Fast (Asset ID: 382374297106)"
  Headline is "Apply In Just 2 Minutes Now (Asset ID: 382374297109)"
  Headline is "Business Funding (Asset ID: 382374297076)" pinned to position 1
  Headline is "Get 2-3 Loan Options Fast (Asset ID: 382374297100)"
  Headline is "Transparent Funding Terms (Asset ID: 382374297103)"
  Headline is "Fast & Flexible Financing (Asset ID: 382374297082)"
  Headline is "Call Us Today (Asset ID: 382374297112)"
  Headline is "Compare 50+ Trusted Lenders (Asset ID: 382374297094)"
  Description is "Apply online today to compare funding offers from 50+ lenders with no credit impact. (Asset ID: 382374297118)" pinned to position 2
  Headline is "Trusted Business Lenders (Asset ID: 382374297085)"
  Description is "Request your customized funding options today and grow your business with confidence. (Asset ID: 382374297124)" pinned to position 2
  Final URL is "https://www.baystreetlending.com/"
V1 Search | General
Campaign changed
  Automatically created assets changed from turned off to turned on
  AI Max changed from turned off to turned on
  Campaign Dynamic asset settings: Text asset automation is changed from Opted out to Opted in
  Campaign Dynamic asset settings: Final URL expansion text asset automation is changed from Opted out to Opted in
V1 Search | General → General Ad Group
1 responsive search ad changed
  Description "Simple online application. Get matched with the right factoring partner in minutes. (Asset ID: 374513470621)" pinned to position 2
  Headline was "Fast Business Funding (Asset ID: 349479775975)"
  Headline "Get Funded As Fast As 6 Hours (Asset ID: 374513470585)" pinned to position 1
  Headline is "Apply For Business Funding (Asset ID: 381721907064)" pinned to position 1
  Final URL is "https://www.baystreetlending.com/"
V1 (Account-level)
Customer asset created
  Status is Enabled
  Extension type is Business logo
  Item id is 374477988832
V1 (Account-level)
Customer asset created
  Status is Enabled
  Extension type is Business name
  Item id is 374513477323
V1 (Account-level)
Asset created
  Call conversion reporting state is "Use entity level call conversion type"
  Call conversion type ID is "179"
  Country code is "US"
  Phone number is "(929) 933-6121"
  Status is "Enabled"
V1 Search | General
Campaign asset created
  Status is Enabled
  Extension type is Call
  Item id is 378673762672
V1 (Account-level)
Asset created
  Call conversion reporting state is "Use account level call conversion type"
  Call conversion type ID is "179"
  Country code is "US"
  Phone number is "(929) 933-6121"
  Status is "Enabled"
Customer asset created
  Status is Enabled
  Extension type is Call
  Item id is 378671163994
V1 Search | General → General Ad Group
1 responsive search ad changed
  Headline was "Cash Today for Your Invoices (Asset ID: 374513470615)"
  Headline is "Cash Today for your Business (Asset ID: 377004766053)"
  Final URL is "https://www.baystreetlending.com/"
V1 Search | General
Campaign asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 374519665681
Campaign asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 374519665675
Campaign asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 374519665672
Campaign asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 374519665684
Campaign asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 374519665687
Campaign asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 374519665678
V1 Search | General → General Ad Group
1 responsive search ad changed
  Final URL is "https://www.baystreetlending.com/"
V1 (Account-level)
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions"
  Description 1 is "One application, 50+ lenders"
  Description 2 is "Get 2-3 real funding options fast"
  Link text is "Capital Solutions"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions/business-line-of-credit"
  Description 1 is "Access capital when you need it"
  Description 2 is "Draw funds on your schedule"
  Link text is "Business Line of Credit"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/industries"
  Description 1 is "Construction, healthcare, and more"
  Description 2 is "Financing tailored to your industry"
  Link text is "Industries We Serve"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions/equipment-financing"
  Description 1 is "Finance the equipment you need"
  Description 2 is "Flexible terms and fast approval"
  Link text is "Equipment Financing"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/about"
  Description 1 is "Your trusted capital partner"
  Description 2 is "Personalized service every time"
  Link text is "About Bay Street"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions/sba-loans"
  Description 1 is "Government backed business funding"
  Description 2 is "Competitive rates and long terms"
  Link text is "SBA Financing"
  Status is "Enabled"
V1 Search | General
Campaign asset created
  Status is Enabled
  Extension type is Business logo
  Item id is 374477988832
Campaign asset created
  Status is Enabled
  Extension type is Business name
  Item id is 374513477323
V1 Search | General → General Ad Group
1 responsive search ad changed
  Final URL is "https://www.baystreetlending.com/"
V1 (Account-level)
1 responsive search ad changed
  Final URL is "https://www.baystreetlending.com/"
V1 (Account-level)
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions/sba-loans"
  Description 1 is "Government backed business funding"
  Description 2 is "Competitive rates and long terms"
  Link text is "SBA Financing"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions"
  Description 1 is "One application, 50+ lenders"
  Description 2 is "Get 2-3 real funding options fast"
  Link text is "Capital Solutions"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions/equipment-financing"
  Description 1 is "Finance the equipment you need"
  Description 2 is "Flexible terms and fast approval"
  Link text is "Equipment Financing"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions/business-line-of-credit"
  Description 1 is "Access capital when you need it"
  Description 2 is "Draw funds on your schedule"
  Link text is "Business Line of Credit"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/about"
  Description 1 is "Your trusted capital partner"
  Description 2 is "Experienced capital advisors"
  Link text is "About Bay Street"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/industries"
  Description 1 is "Construction, healthcare, and more"
  Description 2 is "Financing tailored to your industry"
  Link text is "Industries We Serve"
  Status is "Enabled"
V1 (Account-level)
Asset created
  Final URL is "https://www.baystreetlending.com/lending-resources/sba-loan-rates-and-terms"
  Link text is "Loan Interest Rates"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/get-started"
  Link text is "Get Started"
  Status is "Enabled"

Conversion Tracking (11)

V1 (Account-level)
Conversion "Call From Website": Conversion call length changed from 60 seconds to 30 seconds
V1 (Account-level)
Conversion "Call From Website": Conversion value changed from "$$1.00" to "$$0.00"
V1 (Account-level)
Conversion name changed from "Call ((929) 933-6121)" to "Call From Website"
V1 (Account-level)
Conversion created
  Conversion is enabled
  Conversion source is "Import click"
  Conversion name is "Call ((929) 933-6121)"
  Conversion value is $1.00
  Conversion category is "Phone call lead"
  Conversion count setting is "One" conversion
  Click-through conversion window is 30 day(s)
  Include in "Conversions" for SA360 is set to "No"
  Include in "Conversions" is set to "No"
  Conversion call length is 60 seconds
  Attribution model is "Data-driven"
  Action optimization is set to "Primary action"
  Website call metrics phone number is (929) 933-6121
  Website call metrics destination phone number country code is US
  Website call metrics destination phone number is (929) 933-6121
V1 (Account-level)
Account-default goals changed: Phone call leads (Website) removed
  
Conversion "Phone Call - Click to Call" removed
  
Conversion "Phone Call - Website" removed
V1 (Account-level)
Conversion name changed from "Calls from ads" to "Calls from ads New"
V1 (Account-level)
Conversion "Phone Call - Ads Click to Call" removed
V1 (Account-level)
Conversion created
  Conversion is enabled
  Conversion source is "Phone number clicks"
  Conversion name is "Calls from ads"
  Conversion value is $1.00
  Conversion category is "Phone call lead"
  Conversion count setting is "One" conversion
  Click-through conversion window is 30 day(s)
  Include in "Conversions" for SA360 is set to "No"
  Include in "Conversions" is set to "Yes"
  Conversion call length is 60 seconds
  Attribution model is "Data-driven"
  Action optimization is set to "Primary action"
V1 (Account-level)
Conversion name changed from "Form Submission - Get Started" to "New Form Submission"
V1 (Account-level)
Conversion "New Form Submission": Conversion count setting changed to "One" conversion
V1 (Account-level)
Conversion "New Form Submission": Conversion value changed from "Transaction-specific (default $3,000.00)" to "$1.00"

Other (6)

V1 Search | General
7 ad schedules added
  Monday 08:00 PM to Tuesday 12:00 AM
  Tuesday 08:00 PM to Wednesday 12:00 AM
  Wednesday 08:00 PM to Thursday 12:00 AM
  Thursday 08:00 PM to Friday 12:00 AM
  Friday 08:00 PM to Saturday 12:00 AM
  Saturday 08:00 PM to Sunday 12:00 AM
  Sunday 08:00 PM to Monday 12:00 AM
V1 Search | General
35 ad schedules added
  Monday 12:00 AM to 05:00 AM
  Tuesday 12:00 AM to 05:00 AM
  Wednesday 12:00 AM to 05:00 AM
  Thursday 12:00 AM to 05:00 AM
  Friday 12:00 AM to 05:00 AM
  Saturday 12:00 AM to 05:00 AM
  Sunday 12:00 AM to 05:00 AM
  Monday 05:00 AM to 08:00 AM
  Tuesday 05:00 AM to 08:00 AM
  Wednesday 05:00 AM to 08:00 AM
  Thursday 05:00 AM to 08:00 AM
  Friday 05:00 AM to 08:00 AM
  Saturday 05:00 AM to 08:00 AM
  Sunday 05:00 AM to 08:00 AM
  Monday 08:00 AM to 12:00 PM
  Tuesday 08:00 AM to 12:00 PM
  Wednesday 08:00 AM to 12:00 PM
  Thursday 08:00 AM to 12:00 PM
  Friday 08:00 AM to 12:00 PM
  Saturday 08:00 AM to 12:00 PM
  Sunday 08:00 AM to 12:00 PM
  Monday 12:00 PM to 05:00 PM
  Tuesday 12:00 PM to 05:00 PM
  Wednesday 12:00 PM to 05:00 PM
  Thursday 12:00 PM to 05:00 PM
  Friday 12:00 PM to 05:00 PM
  Saturday 12:00 PM to 05:00 PM
  Sunday 12:00 PM to 05:00 PM
  Monday 05:00 PM to 08:00 PM
  Tuesday 05:00 PM to 08:00 PM
  Wednesday 05:00 PM to 08:00 PM
  Thursday 05:00 PM to 08:00 PM
  Friday 05:00 PM to 08:00 PM
  Saturday 05:00 PM to 08:00 PM
  Sunday 05:00 PM to 08:00 PM
V1 Search | General
Standard goals changed
  Phone call leads (Website) added
V1 Search | General
Standard goals changed
  Phone call leads (Website) removed
V1 Search | General
Standard goals changed
  Phone call leads (Website) added
  Phone call leads (Call from Ads) added
  Submit lead forms (Website) added
Account-default goals not used
V1 Search | General → General Ad Group
Ad group changed
  Ad group name changed from "Ad group 1" to "General Ad Group"

Keywords (4)

V1 Search | General → General Ad Group
1 broad match keyword paused
  revolving business credit: Status changed from enabled to paused
V1 Search | General → General Ad Group
1 broad match keyword paused
  best small business loans: Status changed from enabled to paused
V1 Search | General → General Ad Group
4 negative exact match keywords added
  -[asan karobar scheme]
  -[ascendus inc]
  -[black tie funding]
  -[clicklease phone number]
V1 Search | General → General Ad Group
Ad group created
  Ad group targeting setting changed to "Observation" for "Age"
  Ad group targeting setting changed to "Observation" for "Gender"
  Ad group targeting setting changed to "Observation" for "Parental status"
  Max CPC is $0.01
  Max CPM is $0.01
  Target CPM is $0.01
  Status is enabled
  Name is "Ad group 1"
  Disable Search Term Matching is False
  Ad group targeting setting changed to "Observation" for "Interests and remarketing"
  Ad group targeting setting changed to "Observation" for "Income range"
1 responsive search ad created
  Headline is "No Obligation to Apply (Asset ID: 349965576028)"
  Description is "Trusted financing partner for growing businesses. One app, 50+ lenders, real options. (Asset ID: 374513470627)"
  Description is "Simple online application. Get matched with the right factoring partner in minutes. (Asset ID: 374513470621)"
  Headline is "Trusted Lending Partner (Asset ID: 374513470594)"
  Headline is "Growing Business? Get Capital (Asset ID: 374513470612)"
  Headline is "Cash Today for Your Invoices (Asset ID: 374513470615)"
  Headline is "Free Business Funding Quotes (Asset ID: 374513470603)"
  Headline is "Get Funded As Fast As 6 Hours (Asset ID: 374513470585)"
  Headline is "SBA Financing Available Now (Asset ID: 374513470591)"
  Description is "Submit your invoices and get funded in as little as 24 hours. No long term contracts. (Asset ID: 374513470618)"
  Headline is "5.0 Stars Review (Asset ID: 374513470600)"
  Headline is "$250k To $50M+ Funded (Asset ID: 374513470588)"
  Headline is "Request A Free Quote (Asset ID: 374513470609)"
  Headline is "One Application, 50+ Lenders (Asset ID: 371733466752)"
  Description is "Flexible factoring methods for businesses of all sizes. No long term commitment required. (Asset ID: 374513470624)"
  Headline is "Find Your Best Rate Today (Asset ID: 374513470606)"
  Headline is "Fast Business Funding (Asset ID: 349479775975)"
  Headline is "Apply In Minutes Online (Asset ID: 374513470597)"
  Headline is "2,500+ Businesses Served (Asset ID: 350396994161)"
  Final URL is "https://www.baystreetlending.com/"
47 broad match keywords added
  business capital
  apply for business line of credit
  invoice financing
  heavy equipment financing
  apply for SBA loan
  SBA loan for small business
  fast business loans
  equipment financing
  revenue based loans
  revenue based financing
  working capital loans
  quick business loans
  business equipment financing
  same day business loans
  small business loans
  business working capital
  SBA loan requirements
  equipment loans
  equipment leasing for business
  short term working capital
  small business loans online
  invoice factoring
  SBA 7a loan
  SBA loans
  business loan approval
  invoice factoring for small business
  startup business loans
  business expansion loans
  business loan application
  small business line of credit
  business loans for small businesses
  apply for business loan
  business funding
  best small business loans
  business loans near me
  working capital financing
  accounts receivable financing
  business debt consolidation
  revolving business credit
  factoring company
  business line of credit
  small business funding
  business credit line
  working capital for small business
  business financing options
  commercial loans
  asset based lending

Budget (3)

V1 Search | General
Budget changed
  Budget name changed from "General | Search" to "Search | General"
Campaign changed
  Campaign name changed from "General | Search" to "Search | General"
V1 Search | General
Budget set to "Search | General"
  
Campaign created
  Bid strategy type is "Maximize conversions"
  Location options (advanced): Exclude is "people in or regularly in your targeted locations"
  Location options (advanced): Targeting is "people in, searching for, or viewing pages about my targeted location"
  Contains EU political advertising is false
  Automatically created assets is turned off
  AI Max is turned off
  End time is "No end date"
  Start time is Jun 18, 2026, 5:42:51 PM EDT
  Status is active
  Not targeting "Google TV Network"
  Opted out of "Search Partners Network"
  Ad rotation is "Optimize: Prefer best performing ads"
  Opted into "Google Search Network"
  Opted out of "Display Network"
  Campaign "General | Search" created
  Campaign targeting setting changed to "Observation" for "Interests and remarketing"
  Campaign dynamic asset settings: Text asset automation is Opted out
  Campaign dynamic asset settings: Final URL expansion text asset automation is Opted out
Account-default goals used
  
1 language added
  English
1 country added
  United States
4 platforms added
  Desktop
  Mobile Highend
  Tablet
  Connected TV
V1 (Account-level)
Budget created
  Budget delivery method set to "standard: show ads evenly over time"
  End date is "No end date"
  Budget status is active
  Unit type is Currency
  Search | General: Budget amount is $5.00
  Budget "General | Search" created

Ad Extensions (2)

V1 (Account-level)
Automated extension options updated
  Dynamic structured snippets are not enabled to show with ads in this account
V1 (Account-level)
Automated extension options updated
  Dynamic sitelinks are not enabled to show with ads in this account

Status Changes (2)

V1 Search | General
1 campaign active
  Status changed from paused to active
V1 Search | General
1 campaign paused
  Status changed from active to paused

Targeting (1)

V1 Search | General
Campaign changed
  Location options (advanced): Targeting changed from "people in, searching for, or viewing pages about my targeted location" to "people in my targeted location"

May 2026

6 changes 6 V1
Targeting: 3 Other: 3

Targeting (3)

V1 (Account-level)
Static location group created
  Name is "Bay Street Lending"
Feed item created
  Status is Enabled
  Feed item ID is 366224655006
  Feed name is Bay Street Lending
V1 (Account-level)
Static location group created
  Name is "Bay Streep Leding"
Feed item created
  Status is Enabled
  Feed item ID is 366224655006
  Feed name is Bay Streep Leding
V1 (Account-level)
Location sync created
  Name is "Google Maps"

Other (3)

V1 (Account-level)
Customer identity created
V1 (Account-level)
Customer identity created
V1 (Account-level)
Terms and conditions accepted
  
Customer identity created

April 2026

38 changes 38 V1
Ad Creative: 28 Status Changes: 3 Conversion Tracking: 3 Other: 2 Budget: 2

Ad Creative (28)

V1 (Account-level)
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions/invoice-factoring"
  Description 1 is "Turn unpaid invoices to cash."
  Description 2 is "Improve cash flow instantly."
  Link text is "Invoice Factoring"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/"
  Description 1 is "SBA, equipment, capital & more."
  Description 2 is "Find the right fit for your biz."
  Link text is "All Financing Solutions"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions/sba-loans"
  Description 1 is "Government-backed lower rates."
  Description 2 is "SBA 7(a), 504, Express & more."
  Link text is "SBA Loan Programs"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/"
  Description 1 is "One application. Best offers."
  Description 2 is "Compare 50+ lenders instantly."
  Link text is "50+ Lenders, One App"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions/working-capital"
  Description 1 is "$10K to $2M available fast."
  Description 2 is "Flexible terms. Quick approval."
  Link text is "Working Capital Loans"
  Status is "Enabled"
V1 (Account-level)
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions/sba-loans"
  Description 1 is "Government-backed SBA programs."
  Description 2 is "7(a), 504, Express & more."
  Link text is "SBA Loans — Low Rates"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions/equipment-financing"
  Description 1 is "Finance new or used equipment."
  Description 2 is "Up to 100% financing available."
  Link text is "Equipment Financing"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/get-started"
  Description 1 is "One application, 50+ lenders."
  Description 2 is "Get 2-3 real offers in 24 hours."
  Link text is "Apply Now — 5 Minutes"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions/business-line-of-credit"
  Description 1 is "Revolving credit. Draw as needed."
  Description 2 is "Flexible funding when you need it."
  Link text is "Business Line of Credit"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/about"
  Description 1 is "Wall Street expertise for you."
  Description 2 is "50+ lending partners nationwide."
  Link text is "Why Bay Street Lending?"
  Status is "Enabled"
V1 (Account-level)
Asset created
  Call conversion reporting state is "Use account level call conversion type"
  Call conversion type ID is "179"
  Country code is "US"
  Phone number is "(929) 357-1957"
  Status is "Enabled"
V1 (Account-level)
Customer asset created
  Status is Enabled
  Extension type is Structured snippet
  Item id is 349550549940
V1 (Account-level)
Asset created
  Status is "Enabled"
  Header is "Types"
  Values is "Equipment Financing"
  Values is "Invoice Factoring"
  Values is "Line of Credit"
  Values is "PO Financing"
  Values is "SBA Loans"
  Values is "Working Capital"
V1 (Account-level)
Customer asset created
  Status is Enabled
  Extension type is Structured snippet
  Item id is 349550463492
Customer asset created
  Status is Enabled
  Extension type is Structured snippet
  Item id is 349550463495
V1 (Account-level)
Customer asset created
  Status is Enabled
  Extension type is Callout
  Item id is 349402720043
Customer asset created
  Status is Enabled
  Extension type is Callout
  Item id is 349402720040
V1 (Account-level)
Customer asset created
  Status is Enabled
  Extension type is Callout
  Item id is 349402709903
Customer asset created
  Status is Enabled
  Extension type is Callout
  Item id is 349402709909
Customer asset created
  Status is Enabled
  Extension type is Callout
  Item id is 349402709906
Customer asset created
  Status is Enabled
  Extension type is Callout
  Item id is 349402709912
Customer asset created
  Status is Enabled
  Extension type is Callout
  Item id is 349402709915
V1 (Account-level)
Customer asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 349402751927
V1 (Account-level)
Customer asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 349481149135
Customer asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 349481149132
Customer asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 349481149144
Customer asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 349481149141
Customer asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 349481149138
V1 (Account-level)
Asset created
  Final URL is "https://www.baystreetlending.com/invoice-factoring"
  Description 1 is "Turn unpaid invoices to cash."
  Description 2 is "Improve cash flow instantly."
  Link text is "Invoice Factoring"
  Status is "Enabled"
V1 (Account-level)
Asset created
  Final URL is "https://www.baystreetlending.com/equipment-financing"
  Description 1 is "Finance any business equipment."
  Description 2 is "Keep cash flow intact."
  Link text is "Equipment Financing"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/get-started"
  Description 1 is "One simple application."
  Description 2 is "Get matched with 50+ lenders."
  Link text is "Apply in 2 Minutes"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/working-capital-loans"
  Description 1 is "$10K to $2M available."
  Description 2 is "Funded in as fast as 24 hours."
  Link text is "Working Capital Loans"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/business-line-of-credit"
  Description 1 is "Draw funds when you need them."
  Description 2 is "Only pay for what you use."
  Link text is "Business Line of Credit"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/sba-loans"
  Description 1 is "Government-backed financing."
  Description 2 is "Competitive rates and long terms."
  Link text is "SBA Loans"
  Status is "Enabled"
V1 (Account-level)
Asset created
  Status is "Enabled"
  Header is "Neighborhoods"
  Values is "Construction"
  Values is "Manufacturing"
  Values is "Medical"
  Values is "Restaurants"
  Values is "Retail"
  Values is "Trucking"
Asset created
  Status is "Enabled"
  Header is "Types"
  Values is "Equipment Financing"
  Values is "Invoice Factoring"
  Values is "Line of Credit"
  Values is "PO Financing"
  Values is "SBA Loans"
  Values is "Working Capital"
V1 (Account-level)
Asset created
  Callout text is "One Simple Application"
  Status is "Enabled"
Asset created
  Callout text is "2,500+ Businesses Funded"
  Status is "Enabled"
V1 (Account-level)
Asset created
  Callout text is "No Obligation to Accept"
  Status is "Enabled"
Asset created
  Callout text is "50+ Lending Partners"
  Status is "Enabled"
Asset created
  Callout text is "$250M+ Funded"
  Status is "Enabled"
Asset created
  Callout text is "$10K to $5M Available"
  Status is "Enabled"
Asset created
  Callout text is "Funded in 24 Hours"
  Status is "Enabled"
V1 (Account-level)
Customer asset created
  Status is Enabled
  Extension type is Callout
  Item id is 349480690393
Customer asset created
  Status is Enabled
  Extension type is Callout
  Item id is 349480690387
Customer asset created
  Status is Enabled
  Extension type is Callout
  Item id is 349480690396
Customer asset created
  Status is Enabled
  Extension type is Callout
  Item id is 349480690390
V1 (Account-level)
Customer asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 349402573934
Customer asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 349402573931
Customer asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 349402573940
Customer asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 349402573937
Customer asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 349402573943
V1 (Account-level)
Asset created
  Final URL is "https://www.baystreetlending.com/business-line-of-credit"
  Description 1 is "Revolving credit. Pay as you draw."
  Description 2 is "Flexible funding when needed."
  Link text is "Business Line of Credit"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/working-capital"
  Description 1 is "Up to $2M in working capital."
  Description 2 is "50+ lenders compete for you."
  Link text is "Working Capital Loans"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/sba-loans"
  Description 1 is "SBA 7a & 504 loans available."
  Description 2 is "Government backed, low rates."
  Link text is "SBA Loans"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/get-started"
  Description 1 is "One application, 50+ lenders."
  Description 2 is "No hard credit pull to start."
  Link text is "Apply in 60 Seconds"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/equipment-financing"
  Description 1 is "Finance any business equipment."
  Description 2 is "New or used. Competitive rates."
  Link text is "Equipment Financing"
  Status is "Enabled"
V1 (Account-level)
Asset created
  Callout text is "Wall Street Expertise"
  Status is "Enabled"
Asset created
  Status is "Enabled"
  Header is "Types"
  Values is "Equipment Financing"
  Values is "Invoice Factoring"
  Values is "Line of Credit"
  Values is "PO Financing"
  Values is "SBA Loans"
  Values is "Working Capital"
Asset created
  Callout text is "60-Second Application"
  Status is "Enabled"
V1 (Account-level)
Asset created
  Callout text is "No Hard Credit Pull"
  Status is "Enabled"
Asset created
  Callout text is "$250M+ Facilitated"
  Status is "Enabled"
Asset created
  Callout text is "50+ Lenders Compete"
  Status is "Enabled"
Asset created
  Callout text is "Funded in 24 Hours"
  Status is "Enabled"
Asset created
  Callout text is "2,500+ Businesses Funded"
  Status is "Enabled"
V1 (Account-level)
Customer asset created
  Status is Enabled
  Extension type is Callout
  Item id is 349480517563
V1 (Account-level)
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions"
  Description 1 is "$10K to $2M available fast"
  Description 2 is "No collateral required"
  Link text is "Working Capital Loans"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions"
  Description 1 is "The equipment IS the collateral"
  Description 2 is "New and used equipment accepted"
  Link text is "Equipment Financing"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/get-started"
  Description 1 is "One application goes to 50+ lenders"
  Description 2 is "Get 2-3 real offers in 24 hours"
  Link text is "Apply in 5 Minutes"
  Status is "Enabled"
Asset created
  Callout text is "2,500+ Businesses Funded"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions"
  Description 1 is "Government backed low rates"
  Description 2 is "Up to $5M with long terms"
  Link text is "SBA Loans"
  Status is "Enabled"
V1 (Account-level)
Asset created
  Status is "Enabled"
  Header is "Types"
  Values is "Equipment Financing"
  Values is "Invoice Factoring"
  Values is "Line of Credit"
  Values is "PO Financing"
  Values is "SBA Loans"
  Values is "Working Capital"
V1 (Account-level)
Customer asset created
  Status is Enabled
  Extension type is Callout
  Item id is 349480394953
Customer asset created
  Status is Enabled
  Extension type is Callout
  Item id is 349480394944
Customer asset created
  Status is Enabled
  Extension type is Callout
  Item id is 349480394950
Customer asset created
  Status is Enabled
  Extension type is Callout
  Item id is 349480394947
Customer asset created
  Status is Enabled
  Extension type is Callout
  Item id is 349480398043
V1 (Account-level)
Customer asset created
  Status is Enabled
  Extension type is Callout
  Item id is 349480394941
Customer asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 349402295564
Customer asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 349402295555
Customer asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 349402295561
Customer asset created
  Status is Enabled
  Extension type is Sitelink
  Item id is 349402295558
V1 (Account-level)
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions"
  Description 1 is "Finance new or used equipment."
  Description 2 is "Up to 100% financing."
  Link text is "Equipment Financing"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions"
  Description 1 is "$10K to $2M available."
  Description 2 is "Fast approval. Flexible terms."
  Link text is "Working Capital Loans"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/get-started"
  Description 1 is "One application. 50+ lenders."
  Description 2 is "Real offers in 24 hours."
  Link text is "Apply Now — 5 Minutes"
  Status is "Enabled"
Asset created
  Final URL is "https://www.baystreetlending.com/capital-solutions"
  Description 1 is "Government-backed lower rates."
  Description 2 is "7(a), 504, Express & more."
  Link text is "SBA Loan Programs"
  Status is "Enabled"
V1 (Account-level)
Asset created
  Callout text is "One Application Process"
  Status is "Enabled"
Asset created
  Status is "Enabled"
  Header is "Types"
  Values is "Business Line of Credit"
  Values is "Equipment Financing"
  Values is "Invoice Factoring"
  Values is "PO Financing"
  Values is "SBA Loans"
  Values is "Working Capital"
V1 (Account-level)
Asset created
  Callout text is "50+ Lending Partners"
  Status is "Enabled"
Asset created
  Callout text is "No Hidden Fees"
  Status is "Enabled"
Asset created
  Callout text is "2,500+ Businesses Funded"
  Status is "Enabled"
Asset created
  Callout text is "Funded in 24 Hours"
  Status is "Enabled"
Asset created
  Callout text is "Free Pre-Qualification"
  Status is "Enabled"

Status Changes (3)

V1 (Account-level)
Customer asset changed
  Status changed from Enabled to Removed
  Extension type is Sitelink
  Item id is 349481149135
Customer asset changed
  Status changed from Enabled to Removed
  Extension type is Sitelink
  Item id is 349481149138
Customer asset changed
  Status changed from Enabled to Removed
  Extension type is Sitelink
  Item id is 349481149144
Customer asset changed
  Status changed from Enabled to Removed
  Extension type is Sitelink
  Item id is 349481149132
Customer asset changed
  Status changed from Enabled to Removed
  Extension type is Sitelink
  Item id is 349481149141
V1 (Account-level)
Customer asset changed
  Status changed from Enabled to Removed
  Extension type is Sitelink
  Item id is 349402573943
Customer asset changed
  Status changed from Enabled to Removed
  Extension type is Sitelink
  Item id is 349402573934
Customer asset changed
  Status changed from Enabled to Removed
  Extension type is Sitelink
  Item id is 349402573940
Customer asset changed
  Status changed from Enabled to Removed
  Extension type is Sitelink
  Item id is 349402573937
Customer asset changed
  Status changed from Enabled to Removed
  Extension type is Sitelink
  Item id is 349402751927
V1 (Account-level)
Customer asset changed
  Status changed from Enabled to Removed
  Extension type is Sitelink
  Item id is 349402295564
Customer asset changed
  Status changed from Enabled to Removed
  Extension type is Sitelink
  Item id is 349402295555
Customer asset changed
  Status changed from Enabled to Removed
  Extension type is Sitelink
  Item id is 349402573931
Customer asset changed
  Status changed from Enabled to Removed
  Extension type is Sitelink
  Item id is 349402295558
Customer asset changed
  Status changed from Enabled to Removed
  Extension type is Sitelink
  Item id is 349402295561

Conversion Tracking (3)

V1 (Account-level)
Conversion created
  Conversion is enabled
  Conversion source is "Unknown"
  Conversion name is "Phone Call - Click to Call"
  Conversion value is Transaction-specific (default $250.00)
  Conversion category is "Phone call lead"
  Conversion count setting is "Every" conversion
  Click-through conversion window is 30 day(s)
  View-through conversion window is 1 day(s)
  Include in "Conversions" for SA360 is set to "No"
  Include in "Conversions" is set to "Yes"
  Attribution model is "Data-driven"
  Action optimization is set to "Primary action"
Conversion created
  Conversion is enabled
  Conversion source is "Unknown"
  Conversion name is "Page View - Thank You Confirmation"
  Conversion value is Transaction-specific (default $1.00)
  Conversion category is "Submit lead form"
  Conversion count setting is "Every" conversion
  Click-through conversion window is 30 day(s)
  View-through conversion window is 1 day(s)
  Include in "Conversions" for SA360 is set to "No"
  Include in "Conversions" is set to "No"
  Attribution model is "Data-driven"
  Action optimization is set to "Secondary action (observe only)"
V1 (Account-level)
Conversion created
  Conversion is enabled
  Conversion source is "Unknown"
  Conversion name is "Phone Call - Website"
  Conversion value is Transaction-specific (default $1,500.00)
  Conversion category is "Phone call lead"
  Conversion count setting is "Every" conversion
  Click-through conversion window is 30 day(s)
  View-through conversion window is 1 day(s)
  Include in "Conversions" for SA360 is set to "No"
  Include in "Conversions" is set to "Yes"
  Attribution model is "Data-driven"
  Action optimization is set to "Primary action"
Account-default goals changed: Phone call leads (Website) added
  
Account-default goals changed: Phone call leads (Call from Ads) added
  
Account-default goals changed: Submit lead forms (Website) added
  
Conversion created
  Conversion is enabled
  Conversion source is "Phone number clicks"
  Conversion name is "Phone Call - Ads Click to Call"
  Conversion value is Transaction-specific (default $1,500.00)
  Conversion category is "Phone call lead"
  Conversion count setting is "Every" conversion
  Click-through conversion window is 30 day(s)
  View-through conversion window is 1 day(s)
  Include in "Conversions" for SA360 is set to "No"
  Include in "Conversions" is set to "Yes"
  Attribution model is "Data-driven"
  Action optimization is set to "Primary action"
Conversion created
  Conversion is enabled
  Conversion source is "Unknown"
  Conversion name is "Form Submission - Get Started"
  Conversion value is Transaction-specific (default $3,000.00)
  Conversion category is "Submit lead form"
  Conversion count setting is "Every" conversion
  Click-through conversion window is 30 day(s)
  View-through conversion window is 1 day(s)
  Include in "Conversions" for SA360 is set to "No"
  Include in "Conversions" is set to "Yes"
  Attribution model is "Data-driven"
  Action optimization is set to "Primary action"
V1 (Account-level)
Customer created
  Conversion bid metric is "Conversions"
Customer manager created
  Status is Active
  The manager id is 6857261570

Other (2)

V1 (Account-level)
Asset changed
  Link text changed from "Apply Now — 5 Minutes" to "Apply Now"
V1 (Account-level)
Updated anthonymelleka@gmail.com's notification setting to receive all critical account maintenance messages
  
Updated anthonymelleka@gmail.com's notification setting to receive all non-critical campaign maintenance messages
  
Updated anthonymelleka@gmail.com's notification setting to receive all non-critical account maintenance messages
  
Updated anthonymelleka@gmail.com's notification setting to receive all critical campaign maintenance messages
  
Updated anthonymelleka@gmail.com's notification setting to receive all critical billing messages
  
Updated anthonymelleka@gmail.com's notification setting to receive all non-critical billing messages
  
Updated anthonymelleka@gmail.com's notification setting to receive all critical disapproved ad messages
  
Updated anthonymelleka@gmail.com's notification setting to receive all non-critical disapproved ad messages

Budget (2)

V1 (Account-level)
Budget created
  Budget delivery method set to "standard: show ads evenly over time"
  End date is "No end date"
  Unit type is Currency
  Search | Competitor Conquesting | Lender Alternatives: Budget amount is $20.00
  Budget "Budget | Competitor Conquesting | $20/day" created
Budget created
  Budget delivery method set to "standard: show ads evenly over time"
  End date is "No end date"
  Unit type is Currency
  Search | Industry Specific | Construction Trucking Restaurant: Budget amount is $15.00
  Budget "Budget | Industry Specific | $15/day" created
V1 (Account-level)
Budget created
  Budget delivery method set to "standard: show ads evenly over time"
  End date is "No end date"
  Unit type is Currency
  Search | Equipment Financing | Asset Based: Budget amount is $30.00
  Budget "Budget | Equipment Financing | $30/day" created
Budget created
  Budget delivery method set to "standard: show ads evenly over time"
  End date is "No end date"
  Unit type is Currency
  Search | Invoice Factoring & PO Finance | Cash Flow: Budget amount is $25.00
  Budget "Budget | Invoice Factoring | $25/day" created
Budget created
  Budget delivery method set to "standard: show ads evenly over time"
  End date is "No end date"
  Unit type is Currency
  Search | SBA Loans | Government Backed: Budget amount is $35.00
  Budget "Budget | SBA Loans | $35/day" created
Budget created
  Budget delivery method set to "standard: show ads evenly over time"
  End date is "No end date"
  Unit type is Currency
  Search | Working Capital Loans | High Intent: Budget amount is $50.00
  Budget "Budget | Working Capital | $50/day" created
Budget created
  Budget delivery method set to "standard: show ads evenly over time"
  End date is "No end date"
  Unit type is Currency
  Search | Business Line of Credit | Revolving: Budget amount is $35.00
  Budget "Budget | Line of Credit | $35/day" created